09/11 Yahoo! Celebrity
Jeans Auction for National Multiple Sclerosis
Society
Yahoo! Celebrity Jeans Auction for National Multiple
Sclerosis Society Raises More Than $114,000
SANTA CLARA, Calif.--(ENTERTAINMENT WIRE)--Sept.
11, 2000-- Leonardo Di Caprio's Jeans, Hugh Jackman's "X-MEN"
Costume, David Letterman's "Late Show" Jacket, and Britney
Spears' Custom Denims
Fetch Top Bids
How much would you pay for a chance to get into a
celebrity's pants? Now you can find out! Yahoo! Inc. (Nasdaq:YHOO) today
announced the results of the Yahoo!(R)Celebrity Jeans Auction, a two-week
global online charity auction that featured more than 70 celebrities from
Harrison Ford and Drew Barrymore to Mariah Carey and Arnold Schwarzenegger.
Results are posted at http://auctions.yahoo.com/booth/nmssjeanauction
Being Blue for a Great Cause
An estimated $80,000 was raised through Yahoo!
Auctions (http://auctions.yahoo.com), the largest free globally-branded
online auction service, which enabled global bidding through the
U.S.-based auction service as well as through Yahoo! auction services in
Australia & New Zealand, Canada, Singapore, and the United Kingdom and
Ireland. More than $34,400 was raised through Yahoo! Auctions Japan
(http://auctions.yahoo.co.jp), the leading auction service in Japan, which
also hosted part of the Celebrity Jeans Auction.
The combined auctions raised more than $114,000
for the National MS Society, Southern California Chapter. All monies from
the charity auction will be dedicated to ending the devastating effects of
MS, funding MS research, and promoting and providing critically-needed
programs and services to individuals and families living with MS.
Bottoms Up!
Leonardo Di Caprio led the bidding in Japan from
start to finish and his signed Levi's sold for an estimated 2,501,000 YEN,
or more than $22,700 in U.S. dollars. Topping the celebrity jeans chart in
the United States were Hugh Jackman, David Letterman and Britney Spears.
Hugh Jackman's screen-worn and signed Wolverine costume from the movie
"X-MEN" pulled in an estimated $19,240. "Late Show"
host David Letterman's vintage jacket brought in more than $8,000, and
Britney Spears' custom-designed pants garned over $7,000. Some other top
selling slacks on Yahoo! Auctions or Yahoo! Japan Auctions included:
Jeans signed by Peter and Bobby Farrelly and a
walk on part in "Shallow Hal " - the upcoming Farrelly brother
feature film ($6,510); Mariah Carey's Levi's 501 blue jeans ($3,030);
Jennifer Love Hewitt's red Paris Blue Originals ($2,500); Gillian
Anderson's Levi's 501 blue jeans ($2,335); Bruce Willis' Ralph Lauren
pants ($2,190); Sean Connery's Levi's Red Tab jeans ($2,109); Tori
Spelling's Mavi pants ($2,010); Harrison Ford's Wrangler denims ($1,710);
Antonio Bandares' GAP blue jeans ($1,572); and Faith Hill's Levi's 501
blue jeans ($1,510).
Whose Jeans Would You Like to Get Into?
In addition to bidding, consumers participated in
an online poll hosted by Yahoo! Shopping and Macys.com, featuring select
celebrity jean donors. While a close race at all times between Britney
Spears and Harrison Ford, Britney Spears emerged as the celebrity winner.
For more information about MS, contact the
National Multiple Sclerosis Society's Southern California Chapter at
http://cal.nmss.org or contact the National Multiple Sclerosis Society at
1-800-Fight-MS (1-800-344-4867).
