Hello Team!

I hope you are planning on some well deserved R & R this coming summer! I wanted to share Dir Kim Harkins email about understanding the big picture. It is always good to remember and stick with the basics. It's so important to remember that the "why" we do CM is more important than the "how" - The why is what keeps us going while we learn the how… :

From Kim (top selling CM consultant company wide): "I had a consultant ask me about the big picture of Creative Memories and how to understand it better. My response is below. I thought that it would be good information for you and anyone who might ask you a similar question."

There are approximately 70,000 Creative Memories consultants. I do not have a statistic on the average customer base for all consultants company wide. However, I can give you some statistics for my team. After 9 years as a Creative Memories consultant, I have over 1,000 customers. In that time, I have recruited about 100 1st line consultants. This business growth has come through consistently holding home classes each month for many years. I have noticed that the consultants in my unit who have successful businesses followed the same strategy in getting where they wanted to be. These consultants committed to consistently teaching 4 home shows per month. With an average of 4 people per show, this would introduce a consultant to 96 new people in 6 months. When a consultant gets to 100 consultants, they can honestly say that they have a thriving business.

Creative Memories is a business that is built on long term customer relationships and a great product line - including the hallmark of a great business (especially in direct sales) - DISPOSABLE PRODUCT. This differentiates Creative Memories from other companies like Tupperware and Pampered Chef. These other companies have great products, but they are not disposable. In many cases, the relationship ends with the sale, with the consultant having to search for new customers to bring in a consistent revenue stream. With Creative Memories, the relationship starts when first meeting the customer. You are offering them the support and tools needed to continue working on and preserving their family legacy. This is an ongoing process, instead of a one time sale. Thus, Creative Memories is built on the recurring revenue model, giving the company and its consultants a great advantage over most other direct sales companies.

To understand the big picture of Creative Memories, a consultant needs to be doing the following:

• Teaching 4 or more home shows per month
• Sharing the Creative Memories business opportunity
• Attending local unit and area meetings
• Attending locally sponsored Creative Memories corporate training
• Attending Creative Memories regional conventions
• Attending Creative Memories National Convention (HIGHLY RECOMMENDED)

I recommend implementing all of the above into your business as soon as possible. You will need to assess your commitment to these items. You are part of a dynamic and supportive team that is anxious to help you succeed."

Cheering for you!

Click here to see all the fun pictures from Showcase 2003
 
Be sure to look at all 3 pages :)