SEO Customer Spotlight "Before
hiring VirtualSEM our website received about 50 visitors a
day. Today our site receives nearly 5000 new visitors a day
and our business has increased over 1000%! The search engine
optimization techniques and Internet market strategies VirtualSEM
employs really get results."
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Our Services
All our SEO services apply proven Internet marketing techniques and follow a Best Practices policy closely adhering to the criteria and rules set forth by the search engines. Based on our experience we also identify the ideal mix of search engine marketing strategies and services to accomplish our clients' specific goals - ensuring both cost-effective search engine marketing services and quality results.
While the specific Internet marketing services and techniques we use vary by campaign, we always employ a common three step approach: Analyze, Implement and Followup.
I. Research and Analysis
If you go to the doctor to get treated for a condition and the doctor tells you a simple operation will fix everything before he even diagnoses the condition, would you go through with the operation? Of course not. Surprising, most webmasters, website managers and business owners do exactly that when they sign up for a, albeit expensive, "Cookie Cutter", one-size-fits all search engine optimization service. The Internet is a dynamic and ever changing landscape of technology, consumers, and most importantly competitors. Search engines regularly change their indexing algorithms, directories change their listing criteria, consumer demographics and trends fluxuate, and the competition is always trying to squash you. Before we execute any campaign or search engine optimization service we thoroughly review and match our client's goals with their resources and capabilities, carefully analyzing the current online landscape for their target market and develop a comprehensive search engine marketing strategy designed to help them accomplish their goals and create a sustainable online competitive advantage.
II. Implementation
Implementation of a successful search engine marketing campaign is an extention of a sound strategy that builds from the research and analysis process explained above. We offer five fulfillment services: Search Engine Optimization, Link Popularity Building, Content Development, Strategic Website Design and Pay-Per-Click Management.
Search Engine Optimization
Search Engine Promotion/Optimization (SE0) world, there are two basic types of search engines: Directory-based and Spider-based. Directory-based search engines are human compiled. That is, websites submited for inclusion in "directories" are reviewed by a human editor who ensures submissions meet quality requirements and directory criteria. Algorithm based search engines, such as Google, Yahoo, MSN and AltaVista, do not use human editors. These engines use complex spiders that scour the Internet looking for web pages that meet their indexing criteria. How well a give web page matches up with these criteria will determine whether or not the website is indexed in the search engine and how high it will appear in search results. While getting your site listed may seem simple, don't be fooled. Everyday millions of websites are submitted for inclusion in directory-based and algorithm-based search engines. Only well designed and optimized websites are included, and only the very best ever make it into the top 10 ranking for keywords of any importance. Every one of our directory-based and spider-based Search Engine Optimization campaigns is designed specifically to suit the competitive nature of the web "space" you desire to occupy while considering the technical and practical issues associated with your website. In this way, we can focus on SEO elements that require the most effort and return the highest value for best costs.
Our search engine optimization solutions are designed take your website (or websites) to the top of the major search engines. We rely on the latest search engine placement techniques including optimizing both on-page and off-page factors.
On-page optimization consists of all variables on your actual website pages. These variables include: content, keyword density, meta-tags, internal link structure, etc. Your website code and content will be tweaked so that your site will be as "search engine friendly" as possible. Search engine friendly simply means the search engines will be able to easily crawl your site and recognize the intent and purpose and rank it accordingly.
Off-page optimization consists of all variables that exist outside of your website. Off-page optimization includes link popularity. We specialize in creating targeted link popularity campaigns. Our goal is to get your website connected with your industry and raise your search engine rankings at the same time. The result is targeted traffic from both related authority sites and the search engines. Off-page optimization is by far the most critical element to successful search engine marketing campaign.
Once we’ve optimized your website we can teach you how to build an effective link popularity campaign or you can have us do it for you.
Link Popularity Building
Link popularity is the term used to indicate how many other web pages link to your website (or pages within your website). This includes pages linking from within your own site as well as from pages on other sites. Most search engines measure the link popularity of an individual web page as opposed to your entire web site. Often times you hear people talk about the link popularity of a site and this tends to lead to confusion about what it is and how it is actually measured. The most popular search engines, including Google and Yahoo, have built in indicators on their tool bars that will give you a visual indication of the link popularity of a page.
The importance of link popularity to your website's overall visibility in natural search results we estimate at about 30% of all factors affecting your keyword rankings. This percentage varies according to the particular search engine's emphasis on link popularity. The value of link popularity as a part of your overall optimization strategy and resources must be dedicated to buidling link popularity if you wish to have a success SEO campaign.
Our link popularity building campaign can help you obtain incoming links from high-quality sites, which complement your business. Not only will this increase your popularity in algorithm-based search engines but it will also drive valuable traffic to your site.
Content Development
To successfully rank highly in the natural results of search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign. After your keyword research, writing search-engine-friendly copy should be the very next step in your optimization campaign. For non-competitive keyword phrases, the writing on the page alone can often get you great search engine rankings without any other special coding or alteration of your meta tags.
Compelling copy (and content) is also an essential part of creating an attractive website that will support your link popularity building campaign. Website owners and webmasters like linking to attractive, authoritative and informative websites. If you think about it, this makes a lot of sense. People link to good sites, not bad ones.
At VirualSEM we have years of experience writing search
engine friendly copy that can help your site garner top
search engine rankings. We also have the experience to help
you design your site in such a way that other website will
naturally link to yours.
Strategic Website Design
We create sites that look clean, crisp, credible and stylish; but more importantly, we build sites that are useful to visitors and extremely friendly to search engines. Most web design firms have talented artists and designers, but lack the search engine expertise and backend development it takes to get maximum visitors and conversion. Without experience and correct knowledge, a site can look great but generate little traffic or revenue.
As part of our strategic website development services we offer content development and editing services. As mentioned in the "Content Development" section above, strong, on-topic, copyright content is a key element of a successful SEO campaign.
Pay-per-click Management
While not essential to a succesful natural search engine marketing campaign, pay-per-click (PPC) advertising in top search engines can be useful.
Pay-per-click (PPC) advertising involves paying each time a user clicks on your link. This is different from normal search engine results in that your web site code does not have to be optimized, but you pay for each user clicking your link as opposed to each click being free as in normal search results. The advantage is that you can pay for top placement, rather than leaving your ranking to the mercy of a search engine's proprietary ranking algorithm. Two such programs are described below.
Overture, formerly GoTo until October 2001, is a paid placement search engine. This means that you can pay to get top placement for the search terms you want. Overture is also a paid listings distribution network that provides its listings to many other search engines. Overture itself estimates that more than 90 percent of users see its links at their partner search engines instead of at the Overture site.
Google has their own pay-per-click program called Google AdWords. The AdWords program allows listings to appear in boxes that run along the right-hand side of Google's results page. These are sold on a self-serve basis, which means you can get started almost immediately.
While PPC advertising is straight forward it can also become very expensive if not implemented properly. Extensive keywork research, strategic website design, title and description optimization and regular monitoring are all part of a successful PPC campaign.
III. Follow Up
Effective website promotion is not a one time proposition. Even with proper web site optimization and search engine submission it may take additional work to get your website listed on top search engines, in the proper search category, with high keyword rankings. Additionally, with the rules of the game changing regularly there is no guarantee that once your site gets listed that it will stay listed. In fact, without continual monitoring and work many websites lose their search engine rankings. Our Internet marketing solutions focus on long-term results ensuring that your business website succeeds today, tomorrow and into the future.
It is not easy to set up and manage a highly successful Internet marketing campaign. Many companies fail because they do not have the knowledge base, experience, and expertise. We are willing to put our expertise and knowledge base into making your Internet marketing campaign a success. To discuss with one of our consultants ideas and strategies for your company's online marketing campaign contact us today.
Truly cost-effective search engine marketing requires both effective delivery of website traffic and effective use of marketing dollars. Since our services are tailored to address the individual marketing needs of each client, the pricing below may vary reflect those unique needs. Our search engine optimiztion packages include the following:
Website Audit and Basic SEO
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Provides basic website audit. We review your website design, its layout, content and description tags to ensure your website is search engine ready. Also, provides basic keyword analysis, on-site optimization, and SEM recommendations.
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$395
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Website Analysis and Strategy Development
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Provides online competitive industry analysis, indepth website audit and development of SEM strategy. Includes specific recommendations for website design improvements, on-site search engine optimization as well as off-site link building to support the SEM strategy.
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$695
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Search Engine Marketing Packages
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Basic Placement
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$2500 up front, $1000/month
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Search Engine Contender
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$5000 up front, $2000/month
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Advanced Search Engine Placement
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$8000+ up front, $4500+/month
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Marketing Consulting
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Telephone Search Engine Marketing Consulting
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$250/hour
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On-site Search Engine Training
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$1500/day + expenses
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Website consulting/Development
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$250/hour
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Marketing consulting (non-Search Engine)
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$250/hour
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Strategic link campaigns
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Starts at $1500
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