SWOT stands for Strengths Weaknesses Opportunities Threats. Below, I am going to look closely at the fundamental principles associated with all four of these. I will also give you quick checklists of what you should look for:

* SWOT Analysis of Starbucks*
- Strengths - Wide Variety of Products : coffee, baked goods, cds, and etc. Logo, Developed brand, copyrights, trademarks, domain names, and patents Company Operated Retail Stores, International Stores High Visibility Locations Value Employees: low employee turnover Good Relationship with coffee suppliers Not a Franchise	- Weaknesses - Lawsuits: Olivia Shields, et al. v. Starbucks Corp. Excessive focus: marketing myopia Clustering: self cannibalization Cross Functional Management Price: expensive
- Opportunities - Expansion into retail operations Grow its specialty operations Finding new distribution channels, i.e. delivery Launch new products International Market Expansion istribution Agreements Brand Extension	- Threats - Competition restaurants, street carts, (non) specialty coffee shops, other caffeine products Coffee Saturated Market Coffee price volatile Consumer trends toward more healthy ways

* SWOT Analysis of Coffeebean*
- Strengths - Distinction of coffee taste Wide variety of menus Special products for women and health marketing strategies using celebrities : Tom cruise "Shop in shop" restaurant	- Weaknesses - More expensive price than starbucksbr> lack of stores Strong tone of Starbucks
- Opportunities - Growing market Opening stores where starbucks hasn't reached yet Launch new products, green tea products	- Threats - Competition Unstable bean price Coffee Saturated Market Little growth of coffee market Easiniess to go into coffee market