The 2 companies


* Mission Statement *
Starbucks

Coffee bean


  • Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow


  • Create a spirit within our company that inspires our Team Members to provide our customers with a Total Quality Experience: Quality of Product, Service and Environment



  • * Guiding principles*
    Starbucks

    Coffee bean


  • Provide a great work environment and treat each other with respect and dignity.

  • Embrace diversity as an essential component in the way we do business.

  • Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

  • Develop enthusiastically satisfied customers all of the time.

  • Contribute positively to our communities and our environment.

  • Recognize that profitability is essential to our future success.



  • To every discerning Customer
    - Quality crafted, innovative specialty coffee, tea and related product
    - Personalized, fast and friendly service
    - A warm, inviting and clean store environment

  • To every valued Team Member
    - A fun and fulfilling work environment where our Core Values (FROTH) are honored
    - Opportunities for personal and professional growth through training and development
    - A way to build respectful relationships with customers and fellow Team Members

  • every unique Community
    - Our support for positive community efforts and environmental concerns
    - Our quality products more conveniently available
    - An affordable daily indulgence



  • HOME      The 2 companies      SWOT      Marketing mix     

    bibliography      About me      E-mail me