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How to Build Your Own Community
Many good folks start online clubs. There is a club for just about every special
interest known to man.
How can you build up a functional, happy, informative community and keep it
going?
I've learned a lot about building up a web community, and because I love
community spirit, I'd like to share a few thoughts for your consideration if you
plan to start a club, or have one that's not doing so well. Too many clubs are left abandoned for lack of
interest in that special interest! What went wrong? And, how can YOU avoid the same trap?
| Look around for the best place to start. Yahoo!Clubs and MSNCommunities
are the two with which I am the most familiar. You may want to look for
others using your search engine. They will take you through a step-by-step
process of forming the group, and it is quite easy. |
| The subject should be one you feel passionate about. Depending on your
goals you may be spending
a lot of time working at this, especially in the beginning. |
| If you can, start within an existing community of clubs. |
| Get Active and known within the community. If you just walk in out of no
where and beg people to join your club, it will be awkward at best. Let people
know who you are. |
| Be ACTIVE within your own club. If YOU don't post, no one else will. |
| Create UNIQUE CONTENT. Pictures, special posts, new activities. And then
let the other clubs know that you have that content. |
| Invite people. GET KNOWN. Yahoo! and MSN both have Invite functions. You
may start by finding out who has listed the topic of your club as an
interest and invite those people to join. |
| Ask questions of the members. Get a dialogue started. |
| Work with other club founders and community builders. Establishing a good
relationship with the other leaders will benefit everyone. |
| People often apologize for "rambling on" or "talking too
much of your time" or any number of things. I always let them know that
they are NOT imposing, that I do want to hear from them. It's GOOD to
"talk"! It's really a talk club. |
| Treat everyone with RESPECT. |
| Be SUPPORTIVE. |
| Greet newcomers and do everything to make them feel at home. The worst
thing for new folks is feeling alienated. If you want your community to
grow, make people feel at home in your "neighborhood". It's a big,
bad, frightening world out their in the Internet Zone. Finding friends can be
difficult and discouraging. So, be a friend. |
| Respond to their posts, esp. the first one. This is the most important
post! First impressions are indeed lasting! |
| If they make a mistake, don't make a big deal. Just let it go. If you must "correct" someone
on their first post, do so KINDLY, without it being a personal attack. They
will be happy for the information and you will have made a new friend. |
| If someone posts something which you do no want at your club, a flame
letter for example, remove it and do not make a fuss. If you can, Instant
Message (IM) or e-mail the person and explain to them why in your opinion it
needed to be removed. |
| The absolute last resort is to need to remove a member. I've done this
once to a known troll. |
| Keep your personal squabbles out of the club. If you are fighting with
everyone, it will just create a spirit of disunity. And, since UNITY is what
the aim is, this is quite counter productive. |
| Discourage rancorous arguments. It's divisive. People can disagree in an
appropriate, respectful manor. That way, they are sharing views with one
another instead of insults. |
| Remind people that the club is a public place. Highly personal posts
should not be encouraged, unless it's a closed club and that is its purpose. |
| You may want to have a closed club. This is one where only members can
read the posts and is good for families or other closed lists of folks who
want the exclusivity of membership. As founder, you can approve applications
for membership. |
| Look over the guidelines and pointers at the community's center. There is
a lot of helpful information and things to consider. |
We built Stupid Club from within the Yahoo!
Weird Al Fan Clubs community. When I
started Stupid, there were about 100 Weird Al clubs. With a few notable
exceptions, most of the clubs had only a
few members and virtually no activity.
Weird Al's 27th Club, Weird Al's Club2K, and a few others had laid the
foundation. This is a great help. To already have the framework in place it's a
matter of becoming a community member and building from there. There are
several types of communities available on the internet. Yahoo!Groups and
Yahoo!Clubs (which are about to be merged.), MSN Communities, both offer a
number of features. MSN is quite sophisticated, and members can place photos,
graphics or animated gifs right in the posts. You can moderate these
communities, excluding messages and people that are not community appropriate. Usenet Newgroups. This is the
"Big City" of internet communities. It is a free for all. It can be
brutal. It is unmonitored and known abusers, flamers, trolls and even people
with severe mental disorders can cause quite a bit of trouble and are difficult to impossible to get rid of. On the
positive side, it's a place people can easily access whatever system or
connection they use. Usenet is accessed through the Newsreader on Internet
Explorer or Netscape, or through Google.com. Read the Frequently Asked
Questions for the Newsgroup and know who you are dealing with. They may list
regulars or even have a list of people who are known troublemakers. Having or
participating in an online community can be a wonderful, rewarding experience.
It's a way to make friends and start some wonderful, supportive relationships.
As some one once said to me, Friends is Friends. You can find people all over
the world who share your interests and excitement over a subject. It's amazing
just how many other things you will find that you have in common.
--Betsy Manning
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