Television journalism – the ultimate and ideal Storytelling medium – has largely forgotten the power of Storytelling.

Instead of telling the story so the viewer understands it, feels it, tastes it, smells it – even remembers it – most television newsrooms churn out unintelligible, indigestible, incomprehensible strings of factoids too confused, too fast and too cold for human understanding.

We believe it’s time for the return of Storytelling.

Our trainers don’t pontificate in classrooms, attempting to transfer skills and knowledge to less fortunate colleagues. We know adults don’t learn that way. We know adults learn by sharing, by trying, by experimenting, by failing, by succeeding and by example.

It’s the way we learned our own skills. And it’s how we’ve learned to share ideas – as equals – with professional colleagues. On our workshops, trainers and participants challenge conventions, seek new answers and find fresh solutions together.

In fact, at the end of the training day, our trainers expect to have learned more than we’ve taught.

Which is one reason why we strongly recommend – as part of all training projects – that we prepare in-house Coaches to take over professional development duties when we finally leave.

tim knight + associates believes that no single element of newsroom training is an island, entire of itself. Each piece is just one part of – and dependent on – the whole.

That’s why we meld and blend training modules so that – under the blanket of Storytelling – Story Structure merges with Story Focus which fuses with Writing which dictates both Performance and Interviewing. And Journalistic Ethics runs like a river under everything we do.

There are two overriding, unifying themes that move through each of our training modules to bring them together in one holistic and undivided workshop.

The two themes are Storytelling – and the belief that journalists are servants of the people.