HOW TO USE COLOR, FONT AND WHITESPACE APPROPRIATELY

COLOR

Color is very important to enhance website and its content, not distract or confuse your users. Color gives user cues as to your site navigation, grouping of content, relationship etc.

Color express your site mood and personality
It means colors express your site's values, goals and personality. for example: Gap Online
Color set an identity
Color of the site and those of the company logo must complement each other and work together.
Color palette must match the site content
The content and the colors on the site must be in complete harmony with each other.
Colors in context of our emotional and cultural realities
Website built for a global audience must choose colors based on awareness of cultural and emotinal significant. For example: Red is the color of fire or blood.

Font

The font reflect the content of the website. too small or too big of the font on the website will cease away the visitor from visiting the website. the visitor would find it uninteresting because it is too small to read or to big for visitor's screen.

Whitespace

Use the White space effectively within the vertical and horizontal control limitation of HTML.Keep the pages clear and uncluttered, and use white space to direct the audience's eye and make important content stand out

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