Art Deco as a decorative style was popular in 1920s and 1930s. "Since 1911, the Society of Artists-Decorators (SAD) has pushed for this exhibit, which was also delayed by the Great War" (Ferrier.122). For the development of Art deco, French fashion designer Paul Poiret, and French jewelry and glass designer Rene made a great contribution. However, it was not quit acceptable by the Modernists at the beginning, and had been called foolish. "They denigrated the style as MODERNISTIC, putting a modern surface on things without any of modernism's depths" (Pile. 21). At the beginning, the Art Deco movement just occurred in France; however, it did extend into Britain, Italy, North America, and other European countries as well. "Art Deco was also a product of fertile artistic exchange between Paris, France and New York City that occurred after World War I (1914-1918)" (Hewitt.2). Actually, even though Art Deco as a decoration style was popular in 1920s and '30s, it was not known by its name until its revival in the 1960s. According to Hillier, "On 2 November 1966, The Times devoted almost a full page to an article by Hilary Gelson headed 'Art Deco'. In 1969, the same year that Bevis Hillier's book Art Deco was published in America, Martin Battersby organized an exhibition at the Brighton Museum entitled 'The Jazz Age'. At the same time, 'Moderne' was being employed by David Gedhard and Hariette von Breton" (Hillier. 211). Its name was taken from the exhibition 'Exposition Internationale des Art Decoratifs Industriels et Modernes' in 1925, in Paris.

Changes:

Art movements often change with their time. By the 1930s, Art Deco had made some change in its forms: "Simplification and abstraction were always hallmarks of this style, although the soft elegance and exoticism of its early days yielded to a more muscular and forceful style in the '30s "(International Poster Gallery.1). The Streamlining Deco, and the Graphic Deco are all present in the '30s. Because of the First World War (1914-1918) and the Great Depression (1929-1930), the world economy was getting worse. Cities were left in ruins the First World War and needed rebuilding; however, as human rights increased, labors became more expansive. As the result, the Streamlining Deco, which has a simple form with streamlines, became fashionable. In addition, Graphic Deco became popular because of the Great War: " The post-WW I World was ready for a fresh new look, and Art Deco was it" (Zaid.2).

Revival:

When new knowledge and technology were created in the 19th and 20th centuries, the new art styles were created to suit the new fashion. However, in the 20th century, the lifestyle had been changing too fast, and the technology had jumped into human's lives and filled them up. It was just too fast for artists to look for appropriate ways to describe the 'New World'; therefore, they started to look back at the recent art styles and found that Art Deco could be used for presenting the New World. " Art Deco made a come back in the 1970s and '80s as well" (Phinney. 8). However, according to another source, " Clarke was obviously talking about a stylistic revival that was gathering popularity in America by 1971; yet its roots were in the 1960s" (Hillier.211). The Art Deco revival was back to the exhibition, 'Les Annees 25' held in Paris in 1966. After the exhibition, Art Deco as a decoration style had been represented, reported, studied, and used again. Even now, Art Deco as a design style is still in fashion.