Is customer satisfaction the domain of marketing or is it the very essence of business. With quality management, strategic management and technology all zeroing in on finding and retaining cutomers, what i s the future of marketing.

In this perceptive book, Prof.Xavier points out that marketing has completed one cycle from the pre-industrial days to get back to one-on-one marketing in the form of the electronic barter system. He advises marketers to reckon for individual empowerment and therefore greater variety as against mass production advocated by the industrial area.

The book traces the evolution of marketing, Its developments and the contribution of various other disciplines to its theory and literature. It looks into the new paradigms in marketing and identifies 36 trends for the new millenium.

• Customer Value Management
• Soul Selling
• Death of the Brand
• Network Marketing
• Soft Elements of Strategy
• E-Commerce to E-Business
• Germophobia Marketing
• Customer is not always right
• Cyber Distribution
• Complementary Advantage
• Beyond Customer Satisfaction
  and many more!!!