Dr. William G. Covington, Jr.
Revised 6-1-2002
Address: 413 Waterford Street # 203 Edinboro, Pennsylvania 16412
Phone 814-732-2146
Summer Address:
1425 Elizabeth Street
West Monroe, LA 71291
e-mail:
williamcovington@hotmail.com
EDUCATION:
Ph.D. in Mass Communication. Bowling Green State University. (Bowling Green, Ohio).
M. A. in Speech. University of Louisiana at Monroe (formerly Northeast Louisiana University. (Monroe, LA).
B. A. in Radio-Television Management. University of Louisiana at Monroe (formerly Northeast Louisiana University. (Monroe, LA).
Elkins Institute. (New Orleans, LA) FCC General Engineer License # P1-8-17316
Delta-Ouachita Vocational-Technical Institute. Television Studio Production Course (West Monroe, LA).
ACADEMIC WORK EXPERIENCE:
2001-Currently Assistant Professor at Edinboro University of Pennsylvania 1994 - 2000. Assistant Professor in Communication Studies at Bridgewater State College in Bridgewater, Massachusetts.
1993 - 1994 Graduate Fellow at Bowling Green State University in Bowling Green, OH. Teaching Assistant for two sections of the introductory speech course.
1989 - 1993 Assistant Professor at Huntington College in Huntington, IN. Taught courses in communication, speech, and electronic media.
1986 - 1989 Assistant Professor at Avila College in Kansas City, MO. Taught courses in communication, speech, and electronic media.
WORK EXPERIENCE IN BROADCASTING AND ELECTRONIC MEDIA:
Currently --- International Consultant (See list of clients elsewhere on this resume.)
1986 Sales-Management Consultant at KMFC Radio in Centralia-Columbia, MO.
1984-1985 General Manager at KFAL-AM KKCA-FM (KC 98) in Fulton, MO. Promoted from sales department.
1983-1984 General Sales Manager at WCCL Radio in Jackson, MS.
1983 Advertising Account Executive at KNAN Radio in Monroe, LA.
1976-1983 Television Journalist at KNOE-TV (CBS) in Monroe, LA.
1975-1976 Program Director, then General Manager of KNLU, the campus radio station at NLU.
1968-1975 Worked at various radio stations while in college and high school including: KLIC, WSLG, and KARD-TV.
RESEARCH / CREATIVE WORK:
Books
Systems Theory Applied to Television Station Management in the Competitive Marketplace. Lanham, MD: University Press of America. 1997.
Creativity and General Systems Theory. Parkland, FL: Universal Publishers. 1998.
Creating the Person You're Becoming. Parkland, FL: Universal Publishers. 1999.
Creativity in TV and Cable Managing and Producing. Lanham, MD: University Press of America. 1999.
Articles
1982
The Hemphills".Profile of Ouachita. Vol. 4 No. 6. March/April 1982.
Ouachita Valley Bicentennial". Profile of Ouachita. Vol. 5 No. 4. November/December, 1982.
1987
Non-fiction Television, Not a Replication of Reality, ERIC ED 272932. January 1987.
1988
IInteractive Video: Practical Applications of the New Medium Regional Business Review. May 1988.
1990
Satellite Technology-Enhancing and Threatening the Established TV Networks Journal of Communication Studies. Spring 1990.
1992
The State of Broadcasting in a Multichannel Marketplace: Descriptions and Prescriptions, JOSTCA (Journal of the Oklahoma Speech Theatre Communication Association). Fall 1992.
1993
Relevant Preparation for Broadcast Students in an Age of Rapid Change Feedback (Broadcast Education Association) Summer 1993.
Annotated Bibliography: Systems Theory and Communication". ERIC. December 1993.
The Song Remains The Same NLU Out Takes (Northeast Louisiana University: The Alumni Bulletin of the Department of Radio, Television, and Film) Winter 1993-94.
1994;The Financial Interest and Sydication Rules in Retrospect: History and Analysis," Communications and the Law. 16, June 1994 (lead article).
Effectively Incorporating Interpersonal Communication Skills Cross Culturally in Another Development," Journal of Developmen Communication, 5, June 1994.
Part Serendipity, Part Planning in the Creation of America's First Radio Station, KDKA Pittsburgh, Florida Communication Journal, 22, 2, 1994.
1995 Case study in Instructor's Manual for Sherman, Telecommunications Management. New York: McGraw-Hill. 1995.
The Management of Media Organizations in the Midst of Sociological and Technological Changes," Regional Business Review, 50, 2 Summer 1995.
Considering the Human Element in An Age of High Tech, December, 1995 edition of the Bridgewater Review.
1996;Managing Change In the Increasingly Competitive Television Marketplace," The Financial Manager for the Media Professional April/May 1996.
Consider This...How To Get More Out of the BEA Convention," Feedback, 37 (3) Summer, 1996.
Modeling Through Media Interviews" Speech Communication Teacher. Vol. 11. No. 1. Fall, 1996.
A 'Win-Win' Opportunity for All Participants, Simply Speaking (National newsletter for Lambda Pi Eta, communication honor society). Vol. 7 No 2, Fall 1996.
1997 Managing By More Than 'The Numbers' The Financial Manager for the Media Professional. February/March 1997.
Media Literacy-An Integral Part of a Liberal Education," International Journal of Instructional Media Vol. 24 No. 1, 1997.
A Fresh Look at Context and Media Ethics,Media Ethics, Vol. 8 No. 2. Spring, 1997.
Motivating Engineers," Management column in Broadcast Engineering. September, 1997.
Don't Overlook the Homefront: Ethical Dilemmas In Our Own Field, Media Ethics, Vol. 9 No. 1. Fall 1997.
1998 Management Principles Strategies Applicable at Broadcast Stations in Various Cultures, The Journal of Development Communication Vol. 9 No. 1 June 1998.
Tracing the History of the Visually Oriented Rock Music Scored Genre, Clues: A Journal of Detection Vol. 19 No. 2 Fall/Winter 1998
Newspaper writings
1993
Effects of the Media Still Being Debated," News Sentinel (Fort Wayne, IN) guest editorial. January 21, 1993.
1995
Skills, Creativity Surpass Technology," News Star (Monroe, LA) guest column September 10, 1995.
1996
People Skills Necessary to Accomplishment, Civility," News Star, guest column, December 15, 1996.
1997
LSU Should Play Other State Teams," News Star, guest column, August 24, 1997.
1998
Media Will Survive the Growing Internet," News Star, op-ed column, July 26, 1998.
1999
Investing in People is a Most Enduring Form of Investment,The Sunday Enterprise, (Brockton, MA) guest column, October 17, 1999.
2000
Arrogance, Jealousy Can Hinder Personal Success, The Ouachita Citizen, (West Monroe, LA) op-ed column, January 20, 2000
2001
Media Bias Creates Need for Media Literacy," The Ouachita Citizen op-ed column, January 11, 2001.
Attitude Determines Choice," The Ouachita Citizen op-ed column, January 8, 2001.
Making A Difference," The Ouachita Citizen, op-ed column, January 25, 2001.
Putting Power of Prayer in a Practical Perspective," The News Star op-ed column, February 10, 2001.
Reviews
1987
Book review of Interview by Marvin Gottlieb. Avila Examiner. January 29, 1987.
1989
Book review of Inside Local Television News by Richard J. Goedkoop. Journalism Quarterly. Summer 1989.
1992
Book review of The Electronic Media by Peter Orlik. Journalism Quarterly. Winter 1992.
1993
Book review of Managing Media Organizations: Effective Leadership of the Media by John Lavine and Daniel Wackman. CAM COM*MENT (Newsletter of the Communication Association of Massachusetts). Spring 1993.
1994
Article review of "Newsmagazine Coverage of the Supreme Court During the Reagan Administration" by Dorothy A. Bowles and Rebekah V. Bromley.
Journalism Quarterly, 69 (1992) 948-959. In Political Communication, 11, 1 January-March (1994) 102-103.
Book review of Legacy to Power: Senator Russell Long of Louisiana by Robert Mann. Southern Communication Journal, 60, Fall 1994. pp. 89-90.
1995
Book review of Television Newswriting: Capitivating An Audience. By Frederick Shook. In Journalism and Mass Communication Educator, 50, 1. Spring 1995.
Book review of Commissioners of the FCC: 1927-1994 edited by Gerald Flannery. Spectra (Newsletter of the Speech Communication Association), April, 1995.
Video review of Investigative Reporting: The Righteous Lens and The 60 Minutes Team. Journalism and Mass Communication Educator, Summer 1995.
Book review of Relational Transitions by Richard L. Conville. Southern Communication Journal, Summer 1995.
Book review of Organizational Communication: Balancing Creativity and Constraint by Eric M. Eisenberg & H. L. Goodall, Jr. Southern Communication Journal, Summer 1995.
Book review of Electronic Media Ethics by Val E. Limburg. Spectra, September, 1995.
Book review of Electronic Media Criticism: Applied Perspectives by Peter Orlik. Journalism and Mass Communication Educator, 50 Autumn 1995.
1996
Book review of Radio TV Newswriting: A Workbook by K. Tim Wulfemeyer. Journalism and Mass Communication Educator, 51 Spring 1996.
Book Review of Old Media New Media: Mass Communication in the Information Age by Wilson Dizard, Jr. Journalism and Mass Communication Quarterly Spring, 1996.
Book Review of The New News Business. by John Chancellor and Walter Mears. American Journalism, 13 Spring 1996.
Book Review of The Sponsored Life: Ads, TV, and American Culture by Leslie Savan. Spectra. July 1996.
Book Review of Sociodrama: An interpretive Theoy for the Practice of Public Relations by Thomas Mickey. Southern Communication Journal. Summer, 1996.
Book Review of The Basics of Video Production by Des Lyver and Graham Swainson. Journalism and Mass Communication Educator. Summer, 1996.
Book Review of The Editor's View by Jay Ankeney. Journalism & Mass Communication Educator. Autumn 1996.
Book Review of Taken By Storm: The Media, Public Opinion, and U. S. Foreign Policy in the Guilf War. Eds. W. Lance Bennett and David L. Paletz. American Journalism, 13 Fall 1996.
Book Review of Abandoned In The Wasteland: Children, Television, and the First Amendment by Newton N. Minow and Craig L. Lamay. Journal of American Culture. Winter 1996.
1997
Book Review of White House to Your House: Media and Politics in Virtual America by Edwin Diamond and Robert A. Silverman. Journalism and Mass Communication Quarterly. Autumn 1997.
Book Review of I Was Wrong. By Jim Bakker (with Ken Abraham). Journal of American Culture. Vol. 20 No. 3, Fall 1997.
Book Review of Undaunted Courage: Meriwether Lewis, Thomas Jefferson, and the Opening of the American West. By Stephen E. Ambrose. Journal of American Culture. Vol. 20 No. 3, Fall 1997.
Book Review of Leading With My Chin. By Jay Leno. Journal of Popular Culture. Vol. 31 No. 2, Fall 1997.
Book Review of The Walls of Jericho. By Robert Mann. Journal of Popular Culture. Vol. 31 No. 2, Fall 1997.
1998
Book Review of Quick Guide to the Internet for Mass Communication by Michael Cavanagh, Joseph Rivard, & Eric Branscomb. Journalism and Mass Communication Educator. Winter 1998.
Book Review of Publishing in Rhetoric and Composition. Eds. G. A. Olson & T. W. Taylor. Communication Education. Vol. 47, April 1998.
Book Review of Writing News for Television. By Victoria McCullough Carroll. Journalism and Mass Communication Educator. Vol. 53 No. 1. Spring 1998.
Book Review of Media/Society. By David Croteau & William Hoynes. Feedback. Vol. 39 No. 2, Spring 1998.
Video Review of TV Station Outlook: A Bumpy Road Ahead. Produced by the NATPE Educational Foundation. Feedback. Vol. 39 No. 2, Spring 1998.
Book Review of Silencing the Opposition: Government Strategies of Suppression of Freedom of Expression. Ed. Craig R. Smith. Southern Communication Journal. Vol. 63 No. 3. Spring 1998.
Book Review of What's Next in Mass Communication: Readings on Media and Culture. Ed. Christopher Harper. Journalism and Mass Communication Quarterly. Vol. 75 No. 2 Summer 1998.
Book Review of Eye on the Future: Popular Culture Scholarship. Eds. Marilyn Motz, et al., Bowling Green, OH: Bowling Green State University Popular Press. American Journalism. Vol. 15 No. 3 Summer 1998.
Book Review of The Mass Audience: Rediscovering the Dominant Model. By James G. Webster and Patricia F. Phalen. Journal of Communication. Vol. 48 No. 4 Autumn 1998.
Book Review of The Shortstop's Son. By Philip Martin. American Journalism. Vol. 15 No. 4. Fall 1998.
1999
Book Review of The Highwaymen. By Ken Auletta. Journalism and Mass Communication Educator. Vol. 54 No. 4. Winter 1999.
Book Review of Media Career Guide. By James Seguin. Journalism and Mass Communication Quarterly. Vol. 76 No. 2 Summer 1999.
Book Review of America’s Favorite Radio Station: WKRP in Cincinnati. By Michael B. Kassel. Journal of Radio Studies. Vol. 6 No. 2 Autumn 1999.
Book Review of Messages From the Underground. Journal of American Culture. Vol. 22 No. 1 Spring 1999.
Book Review of Politically Incorrect. Journal of American Culture. Vol. 22 No. 1 Spring 1999.
Book Review of Think a Second Time. Journal of American Culture. Vol. 22 No. 1 Spring
1999.
2000
Book Review of The Voice of Business: Hill & Knowlton and Postwar Public Relations. Journal of Business Communication. Vol. 37 No. 1 January 2000.
Book Review of The Road Ahead. Journal of Popular Culture. Vol. 33 No. 4 Spring 2000. Also published in Journal of American Culture. Vol. 23 No. 2 Summer 2000
CONVENTION PRESENTATIONS:
1987
Credit for Learning, Not 'Experience'; Comparing Four Programs Serving Non-Traditional Students", paper presented at the Speech Communication Association. November 8, 1987 in Boston, MA.
1991
Making the Discipline Interview More Effective: The Supervisor-Subordinate Interaction", paper presented at the Midwest Regional Meeting of the Association for Business Communication. April 5, 1991 in Akron, OH. (Coauthored with Irvin Summers and Sharon Summers).
1995
An Exploratory Study of Relationships, News Releases and the News Media," Coauthored with Stewart Esrock, Jeffrey Harmon, and Chad Stebbins. Central States Speech Communication Association convention. Indianapolis, IN Spring 1995.
The Application of General Systems Theory to the Management of Television Stations in a Multichannel Marketplace," Broadcast Education Association convention. Management/Sales Division April 1995. (Second place winner: Debut category).
1996
Respondent, Broadcast Education Association convention, History Division Panel:The Need for Contemporary Electronic Media History, Las Vegas, Nevada. April, 1996.
Maintaining and Encouraging the Human Touch In An Age of High Tech." Paper presented to the Canadian Communication Association convention. St. Catharines, Ontario, June 2, 1996.
Making the Discipline Interview Effective, Institutue for Behavioral and Applied Management Proceedings. (co-authored with Dr. B. Irvin Summers) November 1, 1996. Portland, Maine.
1997
The Supervisor-Subordinate Dyad: The Discipline Interview Episode." June 14, 1997 presentation at the Eastern Academy of Management in Dublin, Ireland. Co-authored with Dr. B. Irvin Summers and Dr. Sharon Summers.
1998
Who Pays When Station Managers See Their Role as Profit-Focused Rather than Service-Oriented," Broadcast Education Association. April 3, 1998. Las Vegas, Nevada.
1999
Moderator for a panel jointly sponsored by the sales and management and history divisions of the Broadcast Education Assocation convention. Panel entitled: "Changes in Management of Media Organizations as Digital Channels Evolve." Also presented paper, "Comparing Early Media Management with Media Management in the 21st Century." Las Vegas, Nevada April 18, 1999.
2000
Moderator for history division panel of the Broadcast Education Association Convention,
;Technology's Influence on News Content: The Last Hundred Years/The Next Hundred
Years; As part of the panel, presented a paper, ;How Technology has Defined News. Las Vegas, Nevada April 7, 2000.
2002
Moderator for a panel jointly sponsored by the research and sales and management divisions of the Broadcast Education Association convention. Panel entitled: "Media Manager's Use of Research in the 21st Century." Also presented paper, "Using Lessons from Historical Research to Manage in the 21st Century." Las Vegas, Nevada April 5, 2002.
TELEVISION PRODUCTIONS:
1997 Producer and Host for Insight, a 30 minute interview show on BSC cable channels 7 and 8.
1996 Producer and Host for Focus, a weekly 30 minute interview show on
KMCT-TV 39 in West Monroe, LA 6:30 PM each Saturday during January and February.
1995 Producer and Host for Focus on KMCT-TV 39 6:00 PM each Saturday during the fall season.
1991 Producer and Host for Focus, a weekly 30 minute news & public affairs program broadcast on KMCT TV 39 in Monroe, LA 6:30 PM each Saturday during the fall season.
1988 Executive Producer & Producer for The Avila Adventure, a recruitment video.
1986-1988 Executive Producer & Producer for The Sunday Mass. An Avila College production which was broadcast over KSHB-TV (Fox) TV 41 in Kansas City.
1986 Executive Producer & Host for a pilot show (untitled) for EWTN (Eternal Word Television Network).
1983 Producer & Host for Radio Shows: College Football Preview and "Bill Covington At Large" on KNAN.
1979-1982 Program Host for TV newsmagazine, Introspect. KNOE-TV 8 (CBS), Monroe, LA.
1979-1982 Producer & Host for The Christmas Story. Broadcast annually on KNOE-TV 8 (CBS).
1977 The VIP Program in the Ouachita Parish School System. (Documentary) KNOE-TV 8 (CBS). Producer & Host.
1977 A Study of Foreign Languages. (Documentary) KNOE-TV 8. Producer & Host.
1970 Producer & Host of a gospel show on KYAY-TV.
PROFESSIONAL AND ACADEMIC ORGANIZATIONS:
Member of National Communication Association (1986-present).
Member of Broadcast Education Association (1991-present).
Member of Association for Education in Journalism and Mass Communication (1997-present).
Member of the Popular Culture Association (1996-present).
Member of American Culture Association (1996-present).
Member of Eastern Communication Association (1994-present).
Member of American Journalism Historians Association (1998-present).
Member of Massachusetts Communication Association (1996).
Member of International Communication Association (1994-1996).
Member of the Canadian Communication Association (1996-1997).
Member of Western States Communication Association (1986-1994).
Member of Southern Communication Association (1986-1988).
Member of Alpha Epsilon Rho Honorary Broadcasting Society (1975-1976).
EDITORIAL ACTIVITY:
Reviewer for St. Martin's Press (New York) 1994-1995; 1998
Reviewer for Journal of Broadcasting & Electronic Media (1998-1999)
Regular book reviewer for: Journalism & Mass Communication Educator and American Journalism.
ACCOMPLISHMENTS:
Outstanding Young Men of America" 1976 (U. S. Jaycees)
Who's Who in the Midwest 1985 (Marquis)
Who's Who Among Intellectuals Internationally 1986-87 (Marquis)
Who's Who In the Media and Communications 1998-99 (Marquis)
Distinguished Alumni Award West Monroe High School 1998
CONSULTANCIES:
KMFC Radio, Centralia-Columbia, MO. 1986
KCNW Radio, Kansas City, MO. 1987.
KMCT TV 39 Monroe, LA. 1991.
WBM-TV 36 Augusta, GA. 1998.
West Monroe, LA Chamber of Commerce 1999.
Augusta, GA Chamber of Commerce/Women in Business 1999.
International Media Ministries: Brussels, Belgium Seminar 2000.
SAT-7 (Nicosia, Cyprus) Seminar held in Beiruit, Lebanon 2000.
Alfa Omega Productions Seminar inTimisoara, Romania 2000.