[Day, medium shot of a well-to-do old MAN sitting in the back seat of his car. He wears a dress hat, suit jacket with vest. He talks to us, is an affable, jocular man, but a man of particular tastes.]

MAN
[laughs] I have a foolproof system of winning at the races, and when I do win I treat myself to a bowl of strawberries and, of course, Commercial Cream.

[Close-up of the product, held up by the man. It is "fresh double cream" and "pasteurised" and is in a plastic cup container.]

MAN
If I lose, I punish myself with the strawberries on their own.

[Close-up of the MAN as he continues.]

Looking at me now, you'd think I had a successful day. But--you'd be wrong, 'cause I am a bit of a cheat.

[Closeup of nice plate heaped with fresh strawberries, getting thick cream poured on them.]

[Medium shot of the MAN looking at us like he's clever. He's ready to start on his strawberries, which are on a tray in front of him (still in the car).]

[Close-up of strawberries on plate, drenched in thick cream, the product sitting by them like a drink would be. Small white text is superimposed above where the plate is, says, "A strawberry is just a strawberry/without Commercial Cream."]

NARRATOR
A strawberry is just a strawberry without Commercial Cream.

[time: 00:30]

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Last Updated: 30 September 1997