Creating Your Online Niche


My project on digital media covers the nature of personal "homepages", including both digital audio and video, and how they have blossomed into bigger websites catering to larger audiences than just family and friends.

Why blog?

While many people have the technical resources to publish an internet blog or video podcast, most lack the passion that gives a website its life, its energy. What, or who, creates these websites for user-specific audiences?

Who is the blogger's audience?

The responsibility of the blogger, usually stemming from a deep-seated personal interest, is to deliver opinion to a select audience - usually on a niche topic. For example, an engineer-by-day, chef-by-night details cupcake recipes and cooking techniques on her personal blog, while a group of American expatriate journalists teamed up to cover political news and fashion trends among young people in Japan.

    Objectives:
  • Identify and explore user-generated websites
  • Research demographics and success of individual website
  • Explore user features and niche publications






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