syn. moralizing, teaching, lecturing, instructing
From Lutz’s :The World of Doublespeak":
A second kind of doublespeak is jargon, the specialized language of a trade, profession, or similar group, such as that used by doctors, lawyers, engineers, educators, or car mechanics. Jargon can serve an important and useful function. Within a group, jargon functions as a kind of verbal shorthand that allows members of the group to communicate with each other clearly, efficiently, and quickly. Indeed, it is a mark of membership in the group to be able to use and understand the group's jargon.
But jargon, like the euphemism, can also be doublespeak. It can be—and often is—pretentious, obscure, and esoteric terminology used to give an air of profundity, authority, and prestige to speakers and their subject matter. Jargon as doublespeak often makes the simple appear complex, the ordinary profound, the obvious insightful. In this sense it is used not to express but impress. With such doublespeak, the act of smelling something becomes "organoleptic analysis," glass becomes "fused silicate," a crack in a metal support beam becomes a "discontinuity," conservative economic policies become "distributionally conservative notions."
In his essay "The World of Doublespeak", William Lutz writes to instruct others on the evils of doublespeak. He begins by defining jargon, the type of doublespeak he explores, and the type of people who use it. This type of introduction is necessary to give a reader background in an instructive and logical piece. After discussing the useful aspects of jargon (to dispel the notion that he is averse to jargon rather than doublespeak), Lutz segues to the evils of jargon as doublespeak. In order to effectively appeal logically to his audience, he employs numerous lists of examples explaining the way “esoteric terminology” can be “used not to express but impress.” The lecturing quality of his lists of examples and undercurrent of moral messages culminate in the overall didactic tone.
Lutz, William. "The World of Doublespeak." The Bedford Reader. Ed. X..
J. Kennedy, Dorothy M. Kennedy, and Jane E. Aaron. 9th ed. Boston:
Bedford/St. Martin's, 2003. 399-405.