Marketing Director
Brand Management / Project Management / Market Research / Competitive Analysis
Analyst Relations / Vendor Management / Global Marketing / Team Leadership
RESUME
Responsible for all marketing related activities and campaigns from beginning to end, including budget creation, content creation, cross-functional team management, and strategic and tactical execution. Primary communicator with industry analysts. Analyzed market trends and competitive environment. Initiated branding strategies to successfully shift corporate identity and increase awareness. Oversaw external vendors and supervised remote staff.
• Created new branding for CEI, including new website, resulting in a dramatic increase in site traffic.
• Developed formal industry analyst relations program to promote Catalyst International.
• Planned and executed company’s successful new vertical market industry positioning at Descartes.
Key Skills: Bilingual English/Spanish. Communicate corporate strategy and message to external audiences. Ensure brand consistency across sales channels. Manage projects thoroughly and effectively from beginning to end.
MBA, International Management, Thunderbird (Arizona). BA, Spanish, Indiana University of Pennsylvania.