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A NEW PHASE IN INDIAN ENTERTAINMENT:KAUN BANEGA CROREPATI? |
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| Astrology
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Sure? Yes Confident? Ha ji… Shall I lock the answer? Yes… Okay computer, please
lock the answer. Well, if you’re an Indian possessing a TV set with cable connection, that should be a very familiar dialogue. Yes, it’s the typical conversation between the host of India’s number one game show ”Kaun Banega Crorepati”, Amitabh Bachchan and yet another hopeful candidate playing for a crore of rupees(10 million rupees). Its on the air, four days a week from Monday to Thursday and has taken STAR TV’s TRP (television rating points) for a wild spin. So what is special about this show? For one thing it is hosted by one of India’s most beloved superstar actor Amitabh Bachchan. For another, its been created by India’s quiz show maestro’s Siddarth Basu. The design has been inspired by the vastly famous Who wants to be a millionaire, a time tested success in over 30 countries. And then of course, it has been instrumental in moving the Indian soapbox from movie-based entertainment into infotainment stimulating parents (perhaps for the first time in Indian TV history) to encourage TV watching by the junior. Most importantly, it ignites a sense of self worth in the viewer, when he finds himself capable of answering a question posed on the show. The show had its first crorepati last week, who instantly became a household name increasing expectations all around. There’s really no doubt about it, this is the most happening show in India today. Well, it is never lonely at the top – or at least so is the belief among the numerous TV channels competing for higher TRP’s in India. A spate of KBC clones (both at the national and regional level) are expected to be in the pipeline and one – Sawal Dus Krore Ka hosted by veteran actor “Anupam Kher” is already on air. While the prize money is bigger, the show hasn’t quite generated the passion that KBC does. But then, it doesn’t have the first mover advantage, nor Amitabh Bachchan…. However, its still early days to write it off as an also ran, for its backed by Zee TV, the Indian entertainment tycoon Subash Chandra’s brainchild. Meanwhile, STAR TV is on the rampage. It knows it has a good thing going and is doing all it can to consolidate its leadership position. It has created a website exclusively for the program. And there are plans to enhance participation by including NRI’s in UK, USA and Dubai according to a news item on timesofindia.com, a leading Indian portal. The news item also indicates that plans may be afoot to introduce two other very popular international gameshows Survivorand Big Brother to the Indian audience. Believe it or not, there’s also an online KBC fanclub who claim to have a database of questions amongst other things. The success of KBC is likely to have substantial spin-offs in co-branding too and we may soon find merchandise with the KBC logo on the streets. The admen are also using the show to their advantage and at last count there were at least three ads with the KBC theme. And when things become this hot, trust MTV to come out with a trademark spoof “Kaun Banega Kangal” hosted by arguably India’s top VJ, Cyrus. And they have got a “peepshow” on KBC as well. Now isn’t that worth checking out?
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