WHY YOU NEED A SPY SHOPPER TO VISIT YOUR STORE...NO, YOUR FRIEND OR RELATIVE WON'T DO
You might not even know if an employee is rude or disrespectful to
your customers. Why? Because whenever you are there they are so nice and polite
to everyone. Right? It's called "covering their butt". And kiss ups to
the boss are always great at covering their own butt. But when the boss is
not around, that's a completely other story!
Even your friends that come into your store report back to you that
so-and-so is such a great employee, are not reliable sources. Why?
Because the employee knows your friends and knows how to behave in
order to cover their own butt. But a casual observer can witness
what happens before and after that friend comes into your business.
In both cases, before in and after out, a bad employee's attitude
does a complete 180.
In fact, an employee with bad customer relation tactics is going to
be polite to any and every person they know you ever have even
spoken to. Again I use the phrase "to cover their own butt". But
by the same token, they are going to be rude and disrespectful to
anyone you don't personally know, or who they feel would not likely
complain to you.
True respect and politeness is hard to maintain if the person is a real
jerk (and not truly concerned with your business, but only their own paycheck).
But when no one is around
and a customer enters your business establishment
(someone who is not a friend, relative or neighbor of the boss), that is
when true customer relations can be put to the test. Sure, your employee
is going to treat your daughter, friend, and store neighbor great, they
know that it's just a stone's throw to the complaint department (the
owner's personal ear).
Customers to whom that rude employee has not established a rapport with
are usually treated coldly, and as if the customer has to
impress the employee. Some employees actually make bold statements in the
vein of not liking this or that customer, as if their opinion about your
customers is important at all!
I have seen such things happen quite often. An example
is the employee who never says Thank You after a customer has
made a purchase, but who will
actually and with gall, expect a Thank You from the customer! This is
just not acceptable to me. In fact, this "Thank You" issue is the
one I hear most customers complain about, and it is the one that most clerks
and service personnel
never say, but expect the customers to say!
It is not up to your employee to have their ego needs met from your
customers. Their utmost concern should be in attending to the
customers that you spent all that money advertising to draw to your
business. Those customers you paid to pull to your establishment
should feel that they made the right decision coming there, and not
like they regret ever going there!
A TYPICAL CUSTOMER ATTITUDE
"When I shop at a store, I don't have to say hello,
how are you, or Thank You to any of your employees. But I damn well
expect them to say such polite and accommodating things to me. Or I won't
shop their anymore. Thankfully I have many other choices in the beautiful
city in which I live, where I know that I will get polite greetings and
excellent thank yous".
That's right. Most customers expect great service where they shop. And sure,
some customers are extremely demanding and can themselves be quite rude.
But remember that old adage "The customer is always right?", well, even
if you don't believe this, the customer does. And they will gravitate
towards businesses who treasure their patronage.
RISKY BUSINESS
Furthermore, it is not up to your employees to give your customers a
lesson in manners by "putting them in their place". I have actually
overheard some employees saying things like "I'm not taking that customer's
crap!". Well, let them teach an etiquette class. Such employees do not
belong in any business that plans to succeed.
Surely, no one has to put up with abuse from anyone. And this is where
even we would draw the line when it comes to customer service. But
even a downright verbally abusive customer may have been provoked
by a rude and obnoxious clerk. So one should always examine the situation
more closely when it comes to the way a customer is acting.
As I have already pointed out a few times, but feel that to repeat
it is necessary to drive my point all the way home: Customers
won't return to a store when another one offers better service!
Don't you want to be that other store with better service? Sure you
do. I mean, if not, why did you even get your business in the first
place? To make money, right? To get customers to like your place, right?
To get them to come back, right?
The way to do it is that you need to make sure that the employees you leave in
charge have their best face forward and act in a courteous, friendly
and respectful way to your customers. Keeping an eye on them is the
only way to insure that these needs will be met.
MORE ABOUT US
That's what we spy shoppers at Stealth Shopper do in Los Angeles. We visit businesses and shop and
use services and then we send reports to the business who hired us.
It gives them a secure feeling to know that while they are away,
someone who is a third party interest is keeping a watch on things,
when the employees don't know they are being watched!
We have many businesses who already use our service
(we have been doing this service way before we put our business online),
and let me tell you, they are very satisfied and use our services over
and over again.
Face it, there are many shops that offer the same products and/or services
as your business does, and if they have better customer service quality
than your business does, guess who's going to get the customer's dollars
and their repeat business?
I AM SO SURE!
I am sure that it is obvious to
you that Los Angeles is filled with businesses who don't know
how to treat their customers, or worse, don't even care about their
customers. I am sure that if you have been here in
L.A. for any length of time, that you have seen businesses come and go.
I am sure that it is because of bad business practices, one of which
included bad customer service policies. Do you want to be just another
business in L.A. who goes belly up? Or do you want that repeat business
and customer recommendations?
SHOPPERS WHO NEVER COME BACK WILL ALWAYS BAD MOUTH A BAD BUSINESS
I know that just one incident from a rude clerk or front office person
has made me never go back to a business, never, ever. I happen to know
that there are many people like me who will not ever go back into a
business just because of one bad incident where they were treated rude
or outright abused by someone in that business. In fact, even after they
have been apologized to, they will never step foot back in that business's
door.
Do you want these kinds of incidents happening in your business? Do you really
want people going around, telling their friends as well as anyone who will
listen about some bad experience they had at your store? And let me
tell you, if you took a business course, you know that word of mouth
is very powerful.
The good news about word of mouth is that a customer
who was treated with courtesy and politeness will say it loud and be your
best advertisement! That's great, right? Rudeness costs. Politeness pays.
It is really just that simple in business.
GOING OUT OF BUSINESS?
Don't make the mistake of thinking that there's such
a big turnover in L.A. that you don't have to worry about dissatisfied
customers. I have seen ex-business who feel this way. That's why they
went out of business!
There are many businesses in this area who are polite, and who get the
bucks I have that would have gone to another place had I not been
insulted or ignored! I make it my policy to always talk about bad
(and good) experiences in the businesses I frequent. How do you want
to be remembered and talked about by your customers?
REPEAT BUSINESS IS WHAT KEEPS YOU IN BUSINESS
Surely you want to make happy customers and generate repeat business,
if not, why did you start your business in the first place? To make
money right? Well, happy customers come back again and again.
SPY SHOPPERS ARE VALUABLE
Spy shopping is a valuable service for people who are looking for a
way to improve the quality control of their business. Keep tabs on
your employee's actions even while you are not at your business. Send
in one or more of our stealth shoppers to go in, do a normal business
transaction or window shop, and then send a report directly to your
email (or postal address).
To read more about why you should hire a spy shopper (that is, if you
are not already completely convinced)
click here.
To check out our spies as well as to order
our spy shopping service click here.
If what you are looking for is to improve your service quality and
to keep tabs on your employees, then ORDER A SPY NOW!
Thank you so much for considering us as your possible secret shopper
service.
--- Sincerely, Kara - Stealth Shopper Admin
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