Selling Yourself
Contents
INTRODUCTION.....................................................1
Resistance to
Change..................................................................................................1
JUST WHAT IS SUCCESSFULLY SELLING
YOURSELF?......................1
Why would you want to sell
yourself?...........................................................................2
Don’t believe in Win-Win? Too bad! You
lose!............................................................2
WHAT CAN KEEP ME FROM SUCCESSFULLY SELLING `MYSELF?...2
Your
Attitude................................................................................................................2
Your
attention...............................................................................................................3
Your
focus....................................................................................................................3
SUCCESSFULLY SELLING
YOURSELF...................................................5
What Would That Look Like To
You?....................................................................................5
And what do I need to do
that?...............................................................................................5
TARGETING SUCCESS IN SOMEONE ELSE'S
GAME............................6
EXERCISES AND
WORKSHEETS.............................................................7
INTRODUCTION
The primary purpose of this book is to assist you in
communicating what you really want out of your verbal interactions with another
person or persons (i.e., selling yourself to a customer) in a way that makes
the end result work for both of you.
To that end, the objectives of the book are:
• To persuade
you to look at who you are: at how you see yourself and how you can best
portray yourself.
• To let you
find the courage to express yourself.
• To teach you
to listen to and really hear your customer so you can negotiate differences
together and come up with a plan that works for both of you.
• To make sure
you do yourself justice.
• To look at
such things as games, dress, and attitudes and to determine how your choices in
each of these areas affect your success in life.
• To bring the
very best of who you are to all the personal interactions that are important to
you.
• To give you
the knowledge of how people react to (resist making) changes in themselves and
in their lives so you can counteract these reactions (resistance) in yourself
and perhaps avoid triggering them in others.
Resistance to Change
One of the things that usually come up when people decide to
change is the ego’s dedication to maintaining the status quo. One of the ways
this shows up for me is losing things. Psychology labels this behavior:
Resistance.
So, you have my permission to make a copy of this book to
work with and keep the original in a safe (findable) place to offset this form
of resistance.
Make notes in the back of your book about how resistance
shows up for you. Knowing your own reactions will give you some weapons to
proactively fight resistance instead of reactively accepting the same old you.
This is a workbook -- NOT a reading book. To get the most
value out of it, set aside the required materials and enough time to do each
exercise completely. If you are going to do this, take the time to do it right.
Make this a gift to yourself: the gift of your very best. You are worth it
JUST WHAT IS SUCCESSFULLY SELLING YOURSELF?
It may not be exactly what you think it is. A good definition
of selling yourself is: Communicating who you are in a way that elicits the
desired response from your “customer,” the person to whom you’re trying to sell
yourself.)
Selling anything from Aardvarks to Zygotes (and all the ideas
and products in between) requires selling yourself first. No one is going to
buy anything from you, if they haven’t bought into you first.
Success means different things to many people. But I suspect
most of us would agree that creating a working relationship that contributes
not only to your life but to your “customer’s” life as well. (Your customer can
be anyone, from your significant other to the homeless man outside the
supermarket.)
"Well, not to me (you say), to me SUCCESS means being
rich!" Know this, and know it well:
MONEY WITHOUT JOY IS NOT SUCCESS!