Using your HTML Title effectively
What is an HTML Title and why should I use it?
An HTML Title describes the contents of your web page in one sentence. It's likely to appear in search engines' results and in bookmarks. It's also the first thing a search engine's spider sees on your page. Since both readers and search engines will see your title, it's particularly important.
Your title is the most important part of your page as far as search engines are concerned. Note that every search engine supports the title tag to some extent.
Important: Your title should appear right after the <head> tag. If you're using a WYSIWYG (What-You-See-Is-What-You-Get) tool, such as FrontPage, you may want to make sure your title is placed correctly. Having your title placed below its usual place may decrease its power and cost you rankings.
Avoid Spam
Don't repeat the same keyword in your title more than twice; it's considered Spam. Also, some engines penalize for using all CAPS.
The HTML Title:
- Is the most important part of your page
- Should appeal to search engines and people
- Needs to interest the reader
 
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