What is the cost of oil? Your purchasing agent may tell you it's the price you paid for it. He may even tell you how much money he's saved when he finds a cheaper priced oil. But what is the real cost of the oil?

                       1. It's the purchase price.

                       2. It's cost in service as represented by energy savings.

                       3. It's equipment reliability and parts purchases.

                       4. It's the cost of equipment downtime.

                       5. It's oil service life as represented by oil drain frequency.

                       6. It's the cost of used oil disposal.

                                             Purchase Price is the least of these ! ! !

                       Oil quality significantly influences the ultimate size of all of these other expenses, which are many times
                       larger than the cost of oil. In fact, if you look at what oil costs as a percentage of your total
                       maintenance budget, it is insignificant . . . typically only about 2%. And cost of energy for rotating
                       equipment is still 20 to 25 times larger than the entire maintenance budget. An energy efficient oil that
                       could net a mere 0.1% energy savings would pay for 100% of oil purchases.

                       Furthermore, oil is a critical reliability component. Improving oil quality is the simplest way to increase
                       overall equipment reliability. It doesn't require personnel training, planning, a change in maintenance
                       procedures or any of the more complicated, people dependent changes normally associated with
                       improved maintenance performance. It merely requires selecting superior, clean, dry, long lasting, high
                       film strength, energy efficient oils .

                       In a perfect world, all bearings would be supported on a full fluid film of oil at all times. But in the real
                       world, most bearings fail prematurely. In fact, fewer than 10% of bearings ever reach their design life.
                       Operating conditions are often far from ideal. The real world is full of misaligned bearings, loose
                       bearings, imbalanced shafts, contaminated oil and other commonly documented causes of bearing
                       failure. When was the last time you documented the cause of a bearing failure as "insufficient oil film
                       strength"? Royal Purple makes oil to perform in real life conditions. Royal Purple protects
                       bearings in spite of the operating conditions! It's not a substitute of good engineering and
                       maintenance practices, but Royal Purple can and does provide a margin of safety unattainable any
                       other way. Royal Purple lubricants truly do make equipment run smoother, cooler, quieter, longer and
                       more efficiently.
 

                                             The Only way to Premanently Reduce
                                               Maintenance Costs is to Reduce
                                                  the Need for Maintenance