An experienced marketing professional, he directs customer relationship management strategies, data mining and analysis, cultural archetype research and brand strategies.
Creating breakthrough and proprietary data analytic methodologies are a natural part of his work. These methodologies are currently being used by several leading financial institutions worldwide. He creates new ways of looking at customer information to drive revenue generation; through business redesign, marketing strategies and analysis. He has also been integral to the successful launch of several start-up businesses.
Mr. Oddie champions and manages unique forms of behavioural research, participating in primary research and developing the findings into effective strategies and tactics used by functional and business units. He has developed psychoanalytic models which are now in use at Canada's largest bank and a leading investment house in the United States.
Clients include multinational institutions in Canada, the United States, Israel, Colombia, Chile, etc.
His earlier career experience in investment banking, which culminated at the board level, includes marketing international capital market issues and loan underwriting to governments and private sector customers in the Americas, Europe and the Pacific Rim.
Hugh Oddie was born and raised in Cambridge, England. Schooled at Eton College and Exeter University he earned an honours degree in Economic Theory and a postgraduate Certificate in Education. He taught Economics and English literature in England, Spain and Mexico prior to his banking and marketing career.
Mr. Oddie lives in Toronto, Canada, is a Past Master of the Honourable Company of Freemen of the City of London of North America, and is presently a member of the Brand Council for the Canadian Marketing Association. He writes, as yet to be published, poetry.