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If any of the following scenarios describe your current situation, Nevco Marketing can help you resolve the problem, find the opportunities, and get you the business. These are some examples of what we can do (and have done) for clients like you: |
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Product Development You need a timely, disciplined, and creative system for developing a stream of new products and merchandising concepts that will keep competitors off balance and your business growing. We can set up a failsafe system that will put you in the lead when customers ask “What’s New!” If you do not have an organized approach to refreshing your product offering and bringing new products to market, you will soon be overtaken by those who do. National Accounts Management You have products that could sell at national retailers such as Wal-Mart or Canadian Tire but you need a sales and marketing pro who can navigate the maze. That means knowing who to contact and how to pitch your product (or, more likely, the product line) in a way that addresses retailers' needs. More on that under Category Management. Category Management You already have a national account product listing but need help growing the business in an era of "category management" expectations. If it's Wal-Mart, you need help leveraging Retail Link as well as structuring your programs to position your firm as Category Captain. Major retail accounts now expect all their vendors to be “category advisors” where all proposals are part of a well-crafted category business plan. We can help you take a leadership role in your category with your major customers. Government Contracts Perhaps you know there is Government business for your product(s) but need help untangling the tendering process and locating the key decision-makers. What certifications are required? Who is currently getting that business? Let us show you how to find the opportunities and assemble the winning bids. Industry Crossover (Launching a Consumer Products Division) You are successfully selling Industrial or Commercial products that could be adapted to the Consumer market but you need a consumer products marketing pro who can do the “translation” and get you operating profitably in the retail world. Re-configuring your products for retail merchandising requirements is just step one. We can guide you through the whole process from bar codes to planograms, to key account proposals to configuring your shipping and customer service operation to the standards dictated by major retailers |
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Business Coaching You may not be actively looking for a business coach but you realize that even Tiger Woods has a coach. No matter how talented or experienced we might be, a key to achieving outstanding results is the ability to step out of our comfort zones, explore novel new approaches, and examine possibilities. A business coach encourages and supports the business owner/manager as they seek ways to move their organizations from good to great! Nevco Marketing can provide the alternative viewpoint as well as the training and advice that will give you and your team a competitive edge. Trade Show Planning You are wondering if those trade shows you are exhibiting at are worth it. You are bugged by the guy across the aisle who always seems to be drawing all the traffic and generating all the “buzz”? Trade Shows are expensive so you cannot leave them to chance. Bring us in well ahead of your next trade show to start building publicity, motivating your sales team, and creating incentives for customers to schedule a visit to your booth. Turn your next trade show into a real event that leaves you with high quality leads and your customers convinced you are an emerging leader in your industry. We have done this for others and we can do it for you. Marketing Strategy and Tactical Planning You need a fresh, unbiased assessment of your business and a set of viable options to take the business to the next level. Most people find it very hard to be objective and analytical about their own business and their role in it. They are too close to the ground to see the bigger picture or the next looming crisis. A good starting point for business analysis, is a simple but elegant tool called SWOT Analysis. SWOT stands for: · Strengths – Internal factors that give your business a competitive edge · Weaknesses – Internal factors that limit your potential · Opportunities – External elements that create potential for growth · Threats – External forces that limit or threaten your business. SWOT Analysis is a critical element in an overall Marketing/Business Plan. The insights gained from SWOT can provide the basis for developing a comprehensive marketing strategy and the tactical plans that flow from it. |
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Market Research & Assessment You need much better insights into what are the key issues as seen by your customers (or potential customers), competitors, or potential business partners. As a standalone project or as part of the Marketing/Business Plan preparation, Nevco Marketing can undertake Primary Research (interviews, focus groups, surveys), Market Segmentation (define your target market in actionable ways), Competitive Intelligence (including a SWOT Analysis of your key competitors). We often start by scanning the data universe for Secondary Research that is already available and that can shed light on your critical issues. The Business Plan (Road Map to Growth and Funding) You need a Business Plan to obtain financing or a government grant or loan but could use some help getting started and getting it done. The Finance section needs to go beyond basic financial statements. This section needs to demonstrate the viability of your business and must include an evaluation of the risks as well as the probability of success. The Marketing section can make or break the deal unless you demonstrate sufficient understanding of the industry, target market(s), competitors, and provide profiles of prospective customers. Nevco can do the research and “bulletproof” this critical report. Developing Industry Partnerships and Alliances You would like to link up with other companies in a way that benefits your common customer, i.e., join forces with like-minded firms within (and outside) your industry. This can be one of the most powerful marketing strategies you can employ. Leveraging each others’ strengths can propel your business unlike much more expensive advertising campaigns. Nevco Marketing can find the right match and bring the key people together to make it happen |
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The Nevco $500 Top Line Marketing AuditContact us today to book a diagnosis of your business.
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