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EXPERIENCE Gordon Wright, BBM, MBA is the founder, President and Chief Marketing Officer of Nevco Marketing. He works with owners and senior executives of small and medium sized businesses to identify and exploit new opportunities. Simply stated, this means growing their businesses; improving the effectiveness of their organizations in penetrating their markets; increasing profits (through cost improvement and/or re-structuring pricing strategies); and building a compelling and sustainable competitive advantage (by focusing on product development and customer development).
Gord has spent nearly thirty years in business, most of which was in senior marketing and sales positions in consumer products manufacturing companies. He has spent time on “both sides of the desk” having held corporate positions at the Hudson’s Bay Company and Zellers, early in his career, followed by senior marketing and market development positions at Libbey Glass and Rubbermaid.
Over the past dozen years, Gord has used his broad range of business skills and insights to play a lead role in the turnaround of a Canadian sporting goods manufacturer where he developed and implemented strategies resulting in sales growth of 67% in the first three years through internally developed new products and increased market penetration in Canada, the US, and overseas. During that period, he led product development teams, sales teams, cross-functional operations teams, and external cross-company teams. In recent years, he has played a key role in several other turnaround/startup ventures in both active and advisory capacities. Since 2002, he has been devoting himself to providing hands on marketing, product development, and sales development assistance to a variety of businesses in a consulting role under the Nevco Marketing banner.
With those organizations and assignments, he and his teams were able to develop plans and implement programs to successfully increase revenues, operating income, market share and overall market leadership. |
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EDUCATION Gord has an MBA degree from the Schulich School of Business, York University and an undergraduate degree in Business Management from Ryerson University. Gord’s leadership skills, and academic accomplishments, plus his community involvement at Ryerson were recognized by the university when he was awarded the Ryerson Gold Medal (Ryerson’s Highest Award). The award is presented to a graduate for “high academic achievement combined with an outstanding contribution to Ryerson through extra-curricular and co-curricular activities”. |
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SKILLSOver his career, Gord has demonstrated (in corporate settings as well as in consulting assignments) the following qualities and capabilities:
· A true marketer’s passion for people, products, and sales performance; · A keen strategic and tactical mind with the marketing & sales skills to match; · The ability to manage the complexities of major national retail accounts at the head office level by maintaining a store-level understanding of the business; · He has the hands-on experience at all levels, across all functions in manufacturing environments that has provided a keen understanding of all business components and their interdependence; · Entrepreneurial spirit and management style backed by sound training in business fundamentals has produced a leader and creative problem-solver who gets results. |
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