Introduction
to Marketing
Marketing
Plan Assignment
The following elements must
be included in your Marketing Plan in order to receive full credit.
- Interesting Cover
Page (names of team members, and Business that you are studying)
- Company
Analysis (2-3 pages of
information, detailing what products the company produces, management, how
the company started, current sales, and any information that might allow
the class to better understand the company and its products.)
- Competitive
Analysis (in 1- 2
pages of information, analyze the direct competitors of the
company, who are they, what products are in direct competition with yours,
include information on prices,
advertisements, packaging etc….)
- Target Market Analysis (in 3-4 pages) discuss who is
the specific target market for this product, develop an analysis based on
demographics such as age, gender, race, education, income levels and any
others that you might find interesting.
Create a survey and survey 35 people which are
considered to be in the market for this product. Appropriate pie charts, line graphs and column charts should
be used to depict the data.
Discuss the Consumer Decision Making Process and how it
affects your product.
- Product
Analysis –(1-2 pages)
in this section discuss your product and how it fits into the company’s
existing product line. Discuss
specific product features, packaging, pricing, and distribution of your
product.
- Advertising Campaign – develop the following for your
product:
§
Television
(story board)
§
Radio
§
Newspaper or Magazine
Ad (which ever is most appropriate)
§
Billboard or
Outdoor advertisement
Develop
a media plan for one week which shows when and where each advertisement will be
placed and at what time of the day etc..
- Discuss Future Extensions/Product
Lines that you would create for this product (if any) for your product – 1-2
pages
- Discuss Marketing Strategies (4
P’s of Marketing) 1-2 pages
** All reports
are to be turned in inside of a duotang folder with all research materials in
the pockets. Please do not use plastic
covers on each page!