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VIVIENNE WESTWOOD
LET IT ROCK
In 1969, freedom was on King’s Road when Westwood and McLaren took over Tommy Robert’s pop art inspired shop and opened the legendary “Let it Rock” shop, the template for every dodgy yet super-cool store since. At “Let it Rock,” Westwood collaged James Dean memorabilia, stills from ‘50s film and pages ripped from pin-up magazines featuring models wearing skimpy clothing. Equally iconic was Westwood’s own style. She bleached and razor cut her hair. She wore tight leopard print velvet trousers and circle or pencil skirts, which she paired with short socks and stilettos. Just as she dressed herself in dagger-length heels and femme-fatale garb, sex played a major role in her designs, where she mixed 1950’s vintage looks with forbidden clothing. Thanks to her, rubber-wear made an appearance in the office.
“Let it Rock” was the sartorial identity for the Punk Movement


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