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| Can be a time-consuming, tiring and stressful process (disadvantage) | Can be fast, easy, and convenient; vast selection of goods in organized categories can be accessed with a few clicks of a mouse (advantage) |
| Potential for long line-ups at check-out (disadvantage) | Never any line-ups (however, a possibility of waiting due to a busy server or a slow Internet connection) |
| Normally takes place on public grounds (disadvantage) | Can shop within your own home (advantage) |
| Transportation expenses such as gasoline or public transit fare to travel to shopping destination must be taken into account (disadvantage) | No transportation costs involved (advantage) |
| Difficult to shop at distant locations without travelling expenses (disadvantage) | Less geographical barriers in terms of shopping (advantage) |
| Products are usually received immediately by customer (advantage) | The customer must wait a certain time period for a product(s) to be shipped to them (disadvantage) |
| No S&H Fee to be paid (advantage) | A shipping and handling fee is required (disadvantage) |
| No technical equipment required (advantage) | Must be equipped or have access to a computer with Internet access (disadvantage) |
| Can make purchases using a method of payment at your disposal, whether it be cash, credit card, check, debit card (advantage) | Must own or get permission to use another's credit card to make purchases; sole method of payment (disadvantage) |
| Customer service is usually easily accessible (advantage) | Customer service may not be as accessible (disadvantage) |
| Relatively easy to discern viable/reputable shopping establishments (advantage) | In some cases, must research an unfamiliar E-company before making purchases (disadvantage) |
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