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QUICK
FACTS:
China has the world's
largest population of Internet users, with 253 million people online as of
June, according to the government. The U.S. is in second place with 223.1
million people online, according to research firm Nielsen Online
- 2008 August 22 WALL
ST. JOURNAL
More than 210 million
Chinese Internet users today are spending nearly 570 million hours online
each day.
China has more than 160
million Internet users and 2007 saw over $1.1 billion generated by
on-line ads - Source:
Variety
Asia
Chinese are the world's
most avid mobile music listeners. Chinese aged 16 to 21 spend
approximately 14 hours each week listening to music via cellphones. They
listen to music mostly at home (49%), in cars (32%) and traveling on
public transport (30%); 31% of Chinese transfer tunes from a PC or
laptop, compared to 22% who download to phones from mobile services.
- Source: TNS Global Technology
Over two-thirds of Chinese maintain blog
Across Asia, youth in Greater China are the most likely to write and
upload content to their own blog. In China, 69% have a blog, compared to
62% in Taiwan and 60% in Hong Kong. The only other Asian nation that likes
to blog as much is Thailand, also at 69%.
- Source: MTV Music Matters Survey
Our Audience
The Case for a Focussed Approach to
Marketing to Chinese of the World |
| |
| |
Millions (000,000) |
Percent of |
| Asia |
50.3 |
91.3 |
| Americas |
3.4 |
6.3 |
| Europe |
0.6 |
1.1 |
| Africa |
0.1 |
0.2 |
| Oceania |
0.6 |
1.1 |
| Sub Total
|
55.01 |
Outside Asia |
| |
Total Chinese
in the World: 1,055,000,000 |
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