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The New Media Center Chicago is envisioned to become a new epicenter of research, knowledge, collection and display of technology and creativity related to digital media, in the broadest sense possible. Like the well known Art Institute and Chicago Cultural Center, the NMC, will become another highly specified knot in the network, striving to contribute in many different ways, on many different scales; influencing both cultural and social environment of downtown Chicago, as well as adding to knowledge and understanding on a global scale.