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T.S.Doraiswamy Flat No.1, I
Floor, Vasanth
Apartments, 1, T.Nagar,
Chennai-600017, Ph.No: 91 (44)
24335546 E.Mail: dorai1706@yahoo.co.in |
PROFESSIONAL RESUME
OBJECTIVE
To lead an
Electrical/Electronics Industry in particular or such Division of any Industry
in General to Business Excellence with my vast and varied experience in
Electrical/Electronics/Process automation Industries in R&D, Production,
QA, Purchase, Projects/Product Marketing, EPC/PMC Project Management etc.,
EXPERIENCE
2007 Mar.
Leading Turnkey Electrical Contractor Chennai.
General
Manager-Marketing.
The MD
of this company invited me to join this company as General Manager-Marketing,
as he had come to know about my capability to acquire orders of big values for
my previous employer.
Made responsible
for order booking of Rs.600 Cr.
Acquired
Rs.92 Cr. within seven months following up with pending offers and from new
ones, given a revised target of Rs.200 Cr. due to lesser allocation of budget.
Responsible
for Planning, budgeting and recruiting a team of AGM, Sr.Managers, Managers,
Sr.Engineers and Engineers.
Recruited
and trained enough personnel to achieve the target.
Experience
of having handled high value tenders of Government agencies compiling techno
commercial Pre qualifications, strategic pricing and winning helped me achieve
results with a success rate of 24%.
Capability to use SWOT analysis with a data
base of competitors prices that I created, having taken part in more than 60-70
Govt tenders (conventional and E-Tenders) to win tender bids by strategic
costing.
Within four months of my joining, LOA was
obtained for Rs.25 Cr. from MPPKVNL from 2 tenders, became L1 for Rs.67Cr in 3
tenders of MPMKVNL .
The percentage difference between my offer
(L1) and L2 is around 5-9% only on an average.
When It
was decided that we should enter into automation, consultancy and ESCOS besides
conventional electrical works for private sector, made a separate budget for
the new products/services marketing giving a PBT of Rs.4.5 Cr with an order
value of Rs.50Cr and turn over of Rs.35 cr.
Because
of an impressive report that I made after visiting the site I could acquire a
maiden order for electrical and automation consultancy worth Rs.1 million from
Disbursements to the tune of only Rs.9000
Cr. have been made against a target of Rs.23000 Cr. under RGGVY scheme and
hence much more opportunity awaits the electrical industries and individuals
who are knowledgeable and experienced.
Hence I am looking for better Prospects.
2005-2007 Kalpataru power
transmission Ltd., Ahmedabad & Chennai.
Deputy General
Manager-Marketing.
Fascinated
by my zeal of marketing and the knowledge of Rural electrifications happening
in
Made technical and commercial offers to
UPPCL and PGCIL for various Rural Electrification Projects and involved myself
as a front runner in obtaining orders worth Rs.600 Crores.
Made an in depth analysis of the pricing of
competitors made public in open tender and increased the margin helping
management conserve more than Rs.50Crores in the following offers/orders worth
Rs.800Crores.
Toured
extensively to all the sites and made a professional presentation on method of
execution.
Organised
interviews at various centres for selections of Project Managers, field
engineers, accountants etc., for the execution of above orders.
Visited
many major vendors’ factories for evaluation and released purchase orders/made
recommendations for purchase based on my observations.
Employing
my earlier employer as a sub contractor, I personally was overseeing the execution
of 28 nos of 33/11KV substation orders of UPPCL.
Had the pleasure of reporting to the MD who
is No.1 in
Established
an office in Chennai for coordinating with the contractor, Client and Head
office.
Toured
extensively for execution and for participation in running tenders.
I was
given 25% increment for the last year’s performance besides a good incentive at
the end of sixth month itself on recognizing my effort in getting an order of
Rs.100Cr. in spite of having been L2.
2004-2005
GET Engineering Constructions Pvt Ltd., Chennai.
Chief
Manager-Marketing.
This
company with a moderate growth during the last four years with sales growing
from Rs 6 Cr. to Rs.16 Cr. was scouting for a go-getting Marketing Professional
and I fitted the bill.
Immediately
on joining I made a professional brochure namely “Brief Profile” that described
the company 99% in just four pages. This enhanced enquiry generation from many
reputed consultants and clients.
I was instrumental in impressing Kalpataru
power transmission ltd specializing in transmission lines to visit GET office
and enter into a JV with GET for Sub stations’ Projects by what was given in
the Brief Profile.
This company would become one of GET’s Key
Clients in future who will give 10% of business and I would become the Deputy General
Manager of the said company to release an order for Rs.8.5crores on GET was not
known to me or my employer then.
I stood
vindicated for selecting to print and distribute the “brochure” than to just
publish on the WEB as the first step when the MD of the above company remarked
“I wouldn’t have got an IDEA about you had you been on NET because there are
too many to choose from and is just confusing”.
I did
go on the NET as the second step since that is also a pre requisite for growth.
2003-2004 LOGIK AUTOMATION. Chennai
Chief
Officer-Marketing.
I created the requisite systems to put this
start up company on rails by getting the necessary infrastructure in place for
a smooth take off. I had established contacts with many corporate clients and
made offers for the automation of their process.
Acquired
an order for automation from Tube Products of India. Repeat order worth Rs.1’0
would follow as I saw my concept for “cut to precise length” working.
An auto cut to length machine (Costing Rs.55.000/-
and saleable for Rs.1,55,000/-) conceived and Commissioned for a reputed PP bag
manufacturer was working excellent and orders for 15 to 20 nos./year (with
requisite minor modifications) from others in India was easily attainable as
none of them have one.
I also
conceived a machine for rubber texture conversion in the manufacture of auto
transmission belts and generated interest.
2001-2003 HI-TECH SERVICE CENTRE. Chennai
Consultant cum Director
Driven
by Entrepreneurial urge, Established this company in September 2001 and offered
Consultancy services on Business Development, Market survey, Feasibility study,
Key account Management, Strategies for Marketing based on IT and allied
publications, Sales Promotion Ideas, Vendor development rating and retention,
Project management guide lines etc.,
Design
and Development of electrical and electronics equipment/Project. Cost saving Design and Engineering.
Training
of client’s personnel on Regular and Preventive Maintenance of switchyards,
switch boards, Drives, PLCs, PCCs, MCCs, Calibration, Test and Measuring
Equipment etc., Consultation on Energy Audit, Conservation, alternate sources
and efficiency improvement suggestions.
Did a feasibility study for a
2000-2001
SIEMENS LTD
Chennai
Senior Manager - Corporate Key Accounts
Identified Electrical & Electronics
Business Potential of Rs 3.5 billion for the then next five years for the
Southern Region that I represented.
Identified
Business Potential of Rs 0.5 billion for the then current year in the Southern
Region having four branches with three divisions each.
1992–2000
SIEMENS
LTD Chennai
Manager to Senior Manager – Marketing
(Projects)
Was responsible for Business in Tamilnadu
& Pondicherry and other areas as and when directed.
Obtained and executed order
value of more than Rs 800 million For Projects division, Southern Region,
Chennai.
Some of
the Clients/Consultants whose orders I acquired and executed are Tube Products
of India, ASA machine tools, Sirpur paper Mills, Siscol, ITC Anaparti, ITC center,
Dalmia Magnesite, SKM egg powder products, Ford, Samalpatti project, Cabot
sanmar, TASL, Ford, Saint Gobain Glass, Sterilite Industries, India Cements,
Mohanur Sugar Mills, Wartsila Diesel, Balaji Breweries, Brakes India etc., /
H&G, MECON, DCL, Dalal, TCS, MN Dastur etc.,
Led a
team of 4 senior executives and managed more than 50 people at site through
them for successful completion of each project in time.
Used
SAP for monitoring the status of more than 10 to 15 orders/year, each with an
average order value of Rs 10 million and a few exceeding Rs 50 million.
Earned
a bottom line of 5%to10% on an average before Tax but after providing for
direct and indirect overheads and selling costs.
Acquisition and Execution of a Mega Turn Key
order from St.Gobain Glass Ltd., for a value of Rs 219 million towards supply
and Rs 11.7 million towards Erection and commissioning was the Highlight of
all. This was for a three Bay 110 KV switchyard with two 10 MVA transformers,
associated EHT and HT switchgears, Yard lighting, Factory lighting, street
lighting, High mast Lighting, RTCC panels with GE multilin relays, 80 to120 KVA
UPS, NI-CAD batteries for all with Chargers, 11KV switch Boards, PCCs, MCCs,
APFC Panels, Busducts, Drives, Plant earthing, Cables and Cabling (on OH cable
trays and in UG trenches), AMC, Co-coordinating with Wartsila for 6MW and 2.35
MW DGs, and getting Statutory Clearances. Handed over in just nine months and
obtained commendation certificate.
Was
also Profit Center Head for Steel and Rolling mill Business.
1989–1992 SIEMENS LTD Chennai
Asst.Manager – Design to Manager- Marketing
(Projects)
Did the Engineering of 2 HI Skin Pass mill
with a pay off, a take up, a coiler, a re-coiler and two reduction mills DC Drives for Tube Products of India. For the
same client engineered an import substitute Tube mill and Draw benches, which
was highly appreciated and repeat orders for further 4 more nos. placed on us.
This
also enabled me take an order from their Vendor M/s Flat Products for supply
and commissioning of Drives, PLC, MCC and control desks for a 6 HI-wide strip
reduction mill.
Engineered
Group control in Sectional Drives of Sirpur paper mills and improved their
profit by increasing productivity and reducing wastages during the process.
Standardized
plant engineering drawings of Sub-station, control room, cable routings, equipment
foundations for switchyard equipment of various ratings etc., Verified and
approved critical drawings.
1987–1989
SIEMENS LTD.
Asst.Manager - Design.
Developed Analog Fern Messung (AFM)
transducers 21 types in all for measuring six main parameters in any electrical
industry, namely KW, KVA, V, I, Hz, PF and on my own designed one for Combined
KW and KVA.
Indigenized
all of them by 95% in first year and 98% in the second inclusive of thick film
hybrids.
1986–1987 SIEMENS
LTD. Mumbai
Asst.Manager - Design.
Went to SIEMENS,
Helped
manufacturing to meet their delivery schedule in the event of non-availability
of imported items by suggesting better indigenous replacements, also effecting
cost reduction.
Designed and Developed Off Delay Timer
without Auxiliary Power supplies or Polarized relay on my own initiative.The
circuit besides being taken for production, was allowed to be published in
Wireless world, UK magazine and was congratulated in the house magazine.
Developed
DC/AC Drives, UPS, PLC etc.,
Developed
good vendors for thick film hybrid circuits, miniature current transformers’
laminations (that helped me reduce the cost of transformers alone by one eighth
of the landed cost of imported transformers) and many other components.
1982–1986
Motwane Mfg.Co.Ltd.
Senior R&D Engineer to Deputy Manager -
R&D.
Joined
as Senior R&D engineer on15/2/1982.
Developed R.F.Milli volt Meter with linear
scale throughout 1mV to10 V range, and Frequency Response to 1.5 Ghz., without
the Electro mechanical chopper but the then state of the art Intersils analog
Chopper stabilized IC 7650/7652.
Published
a circuit idea in EDN, a Hayden publication
1976–1982 Unitron
Ltd.
R&D Engineer.
Joined
as R&D engineer on 15/07/1976.
Designed and developed R.F.Milli volt Meter
with non- linear scale in 1-to 30 mV range and linear in 100mV to10V range with
frequency response to 1.2 GHz.
Was
based in Bangalore for six months to get all Destructive tests (class ‘C’) done
at CIL after which the equipment was
supplied to Indian Defense at 500 units a year besides many units to various
other communication departments.
Led the
Production dept. for the initial production of 50 units, designing mass
production gadgets, training the team for production, Inspection, calibration,
final class ‘a’ and class ‘b’ testing and prepared the complete Operating
instruction manuals as required by Defense standards.
Developed
other electronics equipment as well and was involved in production and testing.
1975–1976 International power co. Chennai
Development cum Testing Engineer.
Developed
Automatic Voltage Stabilizer.
Developed
Power supply for Nova Computers,
Managed
day to day works, working in bonded area meant only for export.
1973-1975 Scientific products Chennai
Development Engineer.
Developed
Remote Radio Control unit with Transmitter, Receiver, decoder and servomotors
set for Model Aero Plane based on Blue Max Digital,
Developed
counter cum timer with preset alarm.
EDUCATION
1969–1973 Dr. Alagappa college of engineering &
technology, Karaikudi, Tamilnadu.
B.E.
Electronics and Telecommunication.
Computer
science, Telephony and Telegraphy as Electives.
Project
work was on Frequency Meter.
INTERESTS
Reading
Technical and Business papers, magazines and books.
Surfing
the Internet for professional and personal Updates.
Early
Morning Walk.
Sloka
reciting and meditation.
BIO-DATA
|
FULL
NAME: |
T.S.DORAISWAMY |
|
FATHER'S
NAME: |
Mr.T.K.SUBRAHMANYAM |
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DATE
OF BIRTH: |
17.06.1952 |
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PRESENT/PERMANENT
ADDRESS: |
FLAT NO.1, FIRST
FLOOR, VASANTH
APARTMENTS, 1, T.NAGAR, CHENNAI-600 017 |
|
PHONE:
Land/ |
+ 91(44) 24335546 / 09940262047 |
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E
MAIL ADDRESS: |
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NATIONALITY: |
INDIAN |
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RELIGION: |
HINDU. |
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SEX: |
MALE |
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MARITAL
STATUS: |
MARRIED |
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EDUCATIONAL
QUALIFICATION: |
B.E. (ELECTRONICS
AND COMMUNICATION) |
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YEAR
OF GRADUATION: |
1973 |
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COLLEGE
WHERE STUDIED: |
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EXPERIENCE: |
32 YEARS |
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EXPERIENCE
DETAILS: |
PROFESSIONAL
RESUME ATTACHED |
|
PAPER
PRESENTED: |
|
|
IN
'EDN' OF |
CIRCUIT MEASURES
RUPTURE CURRENT OF FUSE. |
|
IN
' WIRELESS WORLD' |
OFF DELAY TIMER
WITHOUT LATCH RELAY OR PSU. |
|
TO
REGIONAL BOARD OF SIEMENS: |
BUSINESS |
|
TO
|
BUSINESS
OPPORTUNITY OF CAM EMBEDDED WITH VIACCESS IN DIGITAL STB MARKET IN |
|
TO
G.E.T.ENGG.CONSTN.P.LTD. |
THEIR “BRIEF
PROFILE” BROUCHER USED FOR ENHANCED MARKETING. |
|
PC
PROFICIENCY: |
MS WINDOWS 98/00 WORD, EXCEL, POWER POINT,
MS PROJECT, MS OUTLOOK, INTERNET, WEB
PAGE CREATION, SAP AND OTHER UTILITIES. |
|
PASS
PORT DETAILS: |
A 714 7215 |
|
VALIDITY: |
14/02/2009 |
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DRIVING
LICENSE: |
R/TN/009/025157/2002 |
|
VALIDITY: |
28/08/2007 |
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LANGUAGES
KNOWN TO READ, WRITE AND SPEAK: |
ENGLISH, HINDI,
TAMIL, DEUTCH (GERMAN) |
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PRESENT
DESIGNATION: |
GENERAL
MANAGER(MARKETING) |
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DESIGNATION
EXPECTED: |
VICE
PRESIDENT(MARKETING) |
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SALARY
DRAWN: |
Rs.720000.00/per
annum + |
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SALARY
EXPECTED: |
COMMENSURATE WITH
QUALIFICATION, EXPERIENCE AND YOUR PERCEIVED BENEFIT. |