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MINUIT
[Min-wee]
4 Second Ave
Kingsland
Auckland
New Zealand
0044 9 845 1222
minuitlikesbreaks@yahoo.com

To whom it may concern

Minuit used CHALKfx to help promote the release of their album 'the 88' in Christchurch.

And I must say I was impressed.

I had thought it would be a text orientated image to make it easier to draw. But Pauley took the cartoon representation of our band from the flyer and recreated it on the footpath. I was truely surprised, it looked cool, fitted in with our branding, and it was big!
Christchurch's city centre is a great place for such advertising as the centre is compact and has good foot traffic.
I found it was a really nice personal touch to compliment existing flyers and posters, and it got good comments.

The image even prompted Jane Yee from Squeeze TV to say "Oh, I wish I was in a band!"

I'd do it again anytime.

Paul Dodge,
Minuit
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