 |
 |
 |
 |
 |
 |
| home info media links clients' speak contact |
 |
 |
 |
 |
| The artworks are created using high quality chalks and an overspray of fixative, which prevents damage from rain and foot traffic. The pieces fade evenly over time with a lifespan ranging from a week to a year, which can be manipulated by varying the amount of fixative. The artworks can be easily removed at any stage by scrubbing with a stiff broom and water. |
| Process |
| Pavement art is quite distinct from other street and public performance. The audience is not invited to participate, it is not a crowded 15 minute show and there is definitely no juggling of the chalks. Rather, pavement art offers a unique show that lasts all day (or several). The audience can look on from afar or chat with the artist. A storyboard shows how the artwork will develop and people may return to see the progress. It appeals to tourists and the locals, both old and young. With pavement art there is really is something to take a photo of. |
| Promotion is about getting noticed, and being remembered. Pavement art is a unique way to stand out from the crowd with your promotional message. Pavement Art can be almost anywhere, anysize, any colour. People talk about it, and it makes a great photo oportunity for the media. It can be based on an existing design / marketing image or created fresh. |
| Performance |
| Promotion |
The originality and high level of interest that these artworks created lead to their use as public performance. Events and festivals began to commission pavement artworks solely to entertain their guests, as attested to one Monday morning Monday 15th December, 2003 The morning papers lead with news of Saddam Husseins capture from a Rat Hole. Despite missing out on lead photo Chalkfx still made front page on one of the biggest news days of the year. August 6th 2004 If the deal struck in a caf 3 years back was the birth of Chalkfx, then boarding flight to Bangkok was akin to hibernation. Bangkok, Vientiane, LondonChalkfx is now based in Amsterdam, but will, of course, travel. |
| History |
| Circa March 2001 In a dimly lit High Street caf, Christchurch, New Zealand a deal was struck. An event manager and a university student would trade a ticket to the gig for pavement art. And so, amid the gloom of Java caf, Chalkfx was born. The flexibility, uniqueness and cost effectiveness of pavement art was a hit. Cafes, restaurants, nightclubs and events seized on this availability of effective promotion within a modest budget. The underground always becomes mainstream, and Chalkfx proved no exception. The size and variety of clients expanded and pavement art became a regular component of large advertising campaigns such as record launches, arts festivals and civic occasions. |
| Info |