14 May 2003
To Whom It May Concern
David Pauley's company, CHALKfx, was employed by us as part of an integrated brand campaign for the launch of Christchurchs new art gallery.
As this campaign involved all visual media, using billboards and posters in a teaser campaign, being able to reflect literally on the streets of Christchurch what was happening with the rest of the campaign was invaluable.
We recieved a lot of positive feedback, mainly as the messages were more artistic than overtly branded. David proved to be very reliable in delivering the quality of work he promised, on time and within budget.
I would not hesitate to recommend David's company to anyone wanting to achieve a more subtle and artistic way of getting their marketing mesage across using this category of ambient media.
Yours sincerely,
Guy Pask
Creative director/partner
Strategy Advertising
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