CLC - Multimedia Based Marketing.

(by H Rubijanto)

The potential of new customer and the increased global competition leads to a different emergence of a new competition global market place. Current and coming soon features of multimedia services will come to a convergence of information technology product service.
Knowledge, skills, financing and marketing, all of these components will increasingly come from sources all over the world to match the rapid changing market requirements to developing customize demand in new business paradigm .

The use of the term for marketing purposes to describe a wide variety of multimedia services could define as ‘multimedia based marketing’ in which computer platforms, software tools and telecommunication networking support the interactive users in communicating one each others .
Customer relationship management requires leveraging our knowledge about each of our customers to make each touch or interaction with him or her satisfactory to the customer and profitable in the long run. Although CRM technology, a cross-functional business strategy and the appropriate organization structure and culture can help us do this, there is another key to managing customer interactions – understanding the customer life cycle as a media to response the changing phenomena of customer’s behaviour in the second curve paradigm.

The CLC (Customer Life Cycle) is a means of defining and communicating the way in which an enterprise interacts with its customers and prospects. The concept of customer life cycle is to define and communicate the process of mind in which a customer’s responsiveness considering, purchasing and using products or services is responded by the business processes of the related enterprise through the product life cycle and provides a mechanism for prioritizing systems production activities and for understanding the information required by specific customer interactions. Potential market is going to emerge from the multimedia personal computer and cellular phone, what the people know as E-Commerce is the most exciting potential for the future.

To anticipating the new marketing paradigm, where the new consumers making direct connection to the producers using familiar information technology in the new geographic markets, excellent strategic management sets up an exponential system by conducting Knowledge Management, Learning Organization and analyzing CLC (Customer Life Cycle) - Multimedia Based Marketing.