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- SEARCH FOR A BROKER:
- talking about the BUYER'S SIDE here
- often people find a BROKER by ACCIDENT
- usually by responding to LISTING ADS
- TWO TYPES of REALTORS
- LISTING agents - represent the SELLER
- SELLING agents - represent the BUYER
- sounds strange but yes, "SELLING" agent for buyer
- if you ANSWER an AD for a property, usually you'll be
talking to the LISTING agent
- So, should you call the LISTING agent?
- No. Here's why
- the LISTING agent has a legally binding FIDUCIARY
responsibly to the SELLER and his best interests
- you'll want your own ADVOCATE on YOUR SIDE
- so have your own "SELLING" (buyer's) broker
- he/she usually gets paid from a commission split
between LISTING and SELLING brokers which is usually
PAID by the SELLER anyway.
- why LISTING BROKERS ADVERTISE...
- NOT necessarily to FIND BUYERS, but rather...
- to SHOW their SELLER/CLIENTS that they ARE advertising
- to show prospective SELLERS that their firm advertises
- audience is primarily OTHER REALTORS
- not the general public
- other REALTORS are paying closer attention
- still GOOD for the SELLER though
- gets more agents working on the sale
- SELLING agents (buyer's agents) also advertise
- although BUYERS respond to the individual property shown
- they usually don't end up buying THAT property
- although the agent shows them that property
- although the agent would be happy to sell it
- the agent also shows BUYER OTHER PROPERTIES
- BUYER usually buys other property
- still, SELLING agent gets the sale and buyer gets
a property that better suits him
- most buyers find their agent by ACCIDENT
- individual agents within a firm vary
- find an individual person whom you trust and feel comfortable
with
- ask friends and co-workers
- word of mouth is the best source because people will only
recommend someone if they actually liked the service
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