Reference for Marketing:

1. Roger A. Kerin, Robert A. Peterson, Strategic Marketing Problems, Cases and Comments,

Prentice Hall, 1995

2. John Berrigan, Carl Finkbeiner, Segmentation Marketing, Harper Business, Harper Collins

Publishers, NY 1996

3. Jules E. Kadish, Global High -Tech Marketing – An Introduction foTechnical Managers and

Engineers, Artech House, Boston,1993

4. Leonard L. Berry, A. Parasuraman, Marketing Services, The Free Press, Toronto, 1991

5. Badrul H Khan, Web – Based Instruction, Educational Technology Publications, Englewood Cliffs, New Jersey, 1997

6. Usry, Hammer, Matz, Cost Accounting – Planning and Control, South Western Publishing Co, Cincinnati, 1988

7. Garry D. Smith, Danny R. Arnold, Bobby G. Bizzell, Business Strategy and Policy, Houghton Mifflin Company, Boston, 1988

8. Thad W. Mirer, Economic Statistics and Econometrics, Prentice Hall, Englewood, Nj 07632, 1995

9. H. Igor Ansoff, Edward J. McDonnell, Implanting Strategic Management, Prentice Hall, New York, 1990

10. Don Tapscott, Art Caston, Paradigm Shift – The New Promise of Information Technology, McGraw-Hill, Inc. New York, 1993

11. Ian Morrison, Second Curve – Managing the Velocity of Change, Nicholas Brealey Publishing, London, 1996

12. Bruce L. Egan, Information Super Highways – The Economics of Advanced Public Communication Networks, Artech House, Boston, 199

13. Byeong Gi Lee, Minhong Kang, Jonghee Lee, Broadband Telecommunications Technology, Artech House, Boston, 1993

1. Elaine Rich, Kevin Knight, Artificial Intelligence, McGrawHill, Inc. New York, 1991

2. John Naisbitt, Global Paradox – The Bigger The World Economy, The More Powerful Its Smallest Players, William Morrow and Company, Inc. New York, 1994

3. Donald R. Cooper, C. William Emory, Business Research Methods, Irwin, Chicago, 1995

Journals and Others

1. Asia Business

2. Mobile Comms Asia

3. Networking Magazine

4. Telecommunications Development

5. Reaching Out

6. DM Review