Family child care providers must promote themselves in order to expand their businesses. Here are some suggestions to help you sell yourself and your program to prospective parents.

• Make a scrapbook with pictures from your child care along with captions.
  
  

  Keep a written schedule of daily activities posted for parents to see.
  
  

  Have written policies and contracts.
  
  

  Make a brochure (one page of paper folded over) that includes your schedule, philosophy, goals, programs, etc.
  
  

  Frame and hang your license and certificates.
  
  

  Tell everyone you know that you are providing child care.
  
  

  Hold an open house, coffee, or Family Child Care Home Tour.
  
  

  Carry business cards with you at all times.
  
  

  Advertise your program in the Yellow Pages.
  
  

  Create a name and a logo for your business.
  
  

  Maintain the outside of your home as well as the inside in order to attract parents.